Grouping of Tourist Preferences Towards Tourist Villages in East Java Based on Facial Recognition and Background

DOI

10.2991/978-94-6463-008-4_41How to use a DOI?

Keywords

Tourist preferences; tourist villages; cognitive imagery

Abstract

The research aims to propose a new method for the analysis based on face and picture content recognition technologies, travel habits, and preferences that were grouped by age, gender, and the background of tourist attractions utilized by photographers. This study uses content analysis to identify potential destinations associated with tourists visiting East Java tourist villages. The researchers analyzed 262 photos of 501 people on Facebook and Instagram. The researchers analyzed the state and condition of tourism using photos captured by tourists as the background and classified them according to the dimensions of cognitive imagery such as the natural surroundings, food, public amenities, time and entertainment, the culture of the tourist village destination and history, architectural styles, and rural life. The results show that the leisure and entertainment dimensions have the highest frequency of tourists at 36%, followed by public amenities (27%), natural surroundings (23%), and other dimensions such as food, art, cultural history, architectural styles, and rural life. Further development by the village government and community is needed to attract better tourists to visit the tourist villages, as the tourist village’s success will increase the community’s economy.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Siti Mujanah
AU  - Candraningrat Candraningrat
AU  - Sumiati
AU  - Lutvi Abdullah
AU  - Nur Fitriani
AU  - Elvira Aulia Fijannah
PY  - 2022
DA  - 2022/12/05
TI  - Grouping of Tourist Preferences Towards Tourist Villages in East Java Based on Facial Recognition and Background
BT  - Proceedings of the 19th International Symposium on Management (INSYMA 2022)
PB  - Atlantis Press
SP  - 311
EP  - 320
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-008-4_41
DO  - 10.2991/978-94-6463-008-4_41
ID  - Mujanah2022
ER  -