Proceedings of the 19th International Symposium on Management (INSYMA 2022)

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“I Know What You Did During the Pandemic”

Consumer Behavioral Actions During the Covid-19 Outbreak

Authors
Andhy Setyawan1, *, Fandy Tjiptono2
1University of Surabaya, Surabaya, Indonesia
2Victoria University of Wellington, Wellington, New Zealand
*Corresponding author. Email: andhy@staff.ubaya.ac.id
Corresponding Author
Andhy Setyawan
Available Online 5 December 2022.
DOI
10.2991/978-94-6463-008-4_95How to use a DOI?
Keywords
the covid-19 pandemic; exploratory factor analysis; behavioral actions
Abstract

Although it is not the only pandemic in human history, the Covid-19 has had severe negative long-term impacts and disruptions on business and consumer behavior. The rapid and deadly transmission of Covid-19 has caused various individual responses in social interactions and personal activities. This study aims to examine how individuals have responded to the Covid-19 outbreak. Based on the Exploratory Factor Analysis (EFA) of 400 respondents, consumer behavioral actions during the Covid-19 pandemic can be classified into four categories. The typology includes (1) Complying Behavior; (2) Updating and Staying Fit; (3) Preventing and Anticipating Behavior; and (4) Avoiding and Minimizing Risks. Not only the typology provides important managerial and public policy insights into how to manage public behavioral responses during a major health-related crisis, but it also presents an opportunity for a further academic investigation into the determinants of such behavioral actions.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 19th International Symposium on Management (INSYMA 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
5 December 2022
ISBN
10.2991/978-94-6463-008-4_95
ISSN
2352-5428
DOI
10.2991/978-94-6463-008-4_95How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Andhy Setyawan
AU  - Fandy Tjiptono
PY  - 2022
DA  - 2022/12/05
TI  - “I Know What You Did During the Pandemic”
BT  - Proceedings of the 19th International Symposium on Management (INSYMA 2022)
PB  - Atlantis Press
SP  - 754
EP  - 759
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-008-4_95
DO  - 10.2991/978-94-6463-008-4_95
ID  - Setyawan2022
ER  -