Retail and Wholesale Travel Business Survival Strategy During Pandemic Period in Bandung, Indonesia

DOI

10.2991/978-2-494069-73-2_23How to use a DOI?

Keywords

Travel Business; Strategy; Impact; COVID-19

Abstract

One of the impacts of the COVID-19 pandemic is the global collapse of the tourism industry’s business. The bankruptcy of the tourism industry affects the transportation business, hotels, tourist attractions, tourism organizations, and travel agencies. The travel business is related to the network of the tourism industry. The regulations of tourist movement from the government also influence the sustainability of this travel business. This study aims to analyze the travel business survival strategy, especially the strategy to maintain sustainability and business improvements which are carried out during the current pandemic. The research method used is qualitative. The data are obtained from in-depth interviews with some retail and wholesale travel business entrepreneurs who were affected by the pandemic in Bandung, Indonesia. Interview with travel agent and wholesale entrepreneurs reveal taken by company leaders in maintaining new strategies to continue their existence. The results of this study show that the leadership steps in the organization solve problems and survive during the covid 19 crisis. The strategy for new business by examining the phenomenon of market needs during a pandemic. While the strategy used for business continuity the travel business sustainability strategy can be done by conducting the innovations that are carried out by examining the phenomenon of the market demands during this pandemic. Travel business improvements were made during the pandemic by developing business strategy models that can be sustainable, including the incorporation of the use of digital technology and human touch services to customers. The application of the Cleanliness, Hygiene, Sanitary, Environment (CHSE) discipline in the travel business is also considered by generating customers’ trust. Besides that, cost-effectiveness needed to be indispensable in dealing with the travel business in times of crisis. The implications of this research are expected to be a role model for other travel business entrepreneurs in maintaining the sustainability of travel business life during the new normal.

Copyright

© 2022 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Ina Veronika Ginting
AU  - Rr. Adi Hendraningrum
AU  - Wishnu Hartanto
PY  - 2022
DA  - 2022/12/26
TI  - Retail and Wholesale Travel Business Survival Strategy During Pandemic Period in Bandung, Indonesia
BT  - Proceedings of the International Academic Conference on Tourism (INTACT) "Post Pandemic Tourism: Trends and Future Directions" (INTACT 2022)
PB  - Atlantis Press
SP  - 308
EP  - 318
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-73-2_23
DO  - 10.2991/978-2-494069-73-2_23
ID  - Ginting2022
ER  -