Measuring Effectiveness of Bring Program to Online: Case Study of Museum Listrik dan Energi Baru Programs during Covid-19 Outbreak
- 10.2991/assehr.k.211110.034How to use a DOI?
- museum program; Covid-19 outbreak; social media optimization; online public program
Museums were forced to shut down on account of preventing Covid-19 spread from March 2020. During that shutdown, the museum’s public programs were held online, including Museum Listrik dan Energi Baru (MLEB). MLEB is one of the museums in Taman Mini Indonesia Indah. This museum is operated by Perusahaan Listrik Negara (PLN). Since the shutdown, their online programs were Instagram and Youtube. However, the audience that the museum has reached are relatively low. This research uses data videos that were posted on March 13 - August 19 2020, measuring how the videos performed. For analysis, we use three social media framing: consist of Marketing Frame, Inclusivity Frame, and Collaborative Frame. These research findings reveal the causes of low audience. Afterwards, this research gives suggestions to optimize Museum Listrik dan Energi Baru’s contents through 3 social media framing. Also, to respond to the Covid-19 impact on the museum, these suggestions can accelerate the museum adaptation into the digital world to get more audiences.
- © 2021 The Authors. Published by Atlantis Press SARL.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Prita Permatadinata AU - Danang Aryo Nugroho PY - 2021 DA - 2021/11/21 TI - Measuring Effectiveness of Bring Program to Online: Case Study of Museum Listrik dan Energi Baru Programs during Covid-19 Outbreak BT - Proceedings of the International University Symposium on Humanities and Arts 2020 (INUSHARTS 2020) PB - Atlantis Press SP - 229 EP - 235 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.211110.034 DO - 10.2991/assehr.k.211110.034 ID - Permatadinata2021 ER -