Proceedings of the International University Symposium on Humanities and Arts 2020 (INUSHARTS 2020)

Measuring Effectiveness of Bring Program to Online: Case Study of Museum Listrik dan Energi Baru Programs during Covid-19 Outbreak

Authors
Prita Permatadinata1, *, Danang Aryo Nugroho1
1Archaeology Department, Faculty of Humanities, Universitas Indonesia
*Corresponding author. Email: prita.permatadinata@ui.ac.id
Corresponding Author
Prita Permatadinata
Available Online 21 November 2021.
DOI
10.2991/assehr.k.211110.034How to use a DOI?
Keywords
museum program; Covid-19 outbreak; social media optimization; online public program
Abstract

Museums were forced to shut down on account of preventing Covid-19 spread from March 2020. During that shutdown, the museum’s public programs were held online, including Museum Listrik dan Energi Baru (MLEB). MLEB is one of the museums in Taman Mini Indonesia Indah. This museum is operated by Perusahaan Listrik Negara (PLN). Since the shutdown, their online programs were Instagram and Youtube. However, the audience that the museum has reached are relatively low. This research uses data videos that were posted on March 13 - August 19 2020, measuring how the videos performed. For analysis, we use three social media framing: consist of Marketing Frame, Inclusivity Frame, and Collaborative Frame. These research findings reveal the causes of low audience. Afterwards, this research gives suggestions to optimize Museum Listrik dan Energi Baru’s contents through 3 social media framing. Also, to respond to the Covid-19 impact on the museum, these suggestions can accelerate the museum adaptation into the digital world to get more audiences.

Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the International University Symposium on Humanities and Arts 2020 (INUSHARTS 2020)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
21 November 2021
ISBN
10.2991/assehr.k.211110.034
ISSN
2352-5398
DOI
10.2991/assehr.k.211110.034How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Prita Permatadinata
AU  - Danang Aryo Nugroho
PY  - 2021
DA  - 2021/11/21
TI  - Measuring Effectiveness of Bring Program to Online: Case Study of Museum Listrik dan Energi Baru Programs during Covid-19 Outbreak
BT  - Proceedings of the International University Symposium on Humanities and Arts 2020 (INUSHARTS 2020)
PB  - Atlantis Press
SP  - 229
EP  - 235
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211110.034
DO  - 10.2991/assehr.k.211110.034
ID  - Permatadinata2021
ER  -