Nationalism of Mass Media Advertisements of Independence Funds Supporters Case Study of Kedaulatan Rakjat Newspaper from 1945 to 1949
- DOI
- 10.2991/assehr.k.211110.004How to use a DOI?
- Keywords
- Advertisements; Independence funds; Indonesia; Nationalism; Revolution
- Abstract
This paper will talk about the role of advertisements in local newspaper, which has emerged during the independence revolution, such as Kedaulatan Rakjat. This newspaper played a main role for independence fundraising. The nationalist leader, like Sutan Syahrir, wanted this new country to stand on the feet of their own nations, so donations from the people were needed. The people could contribute through Fonds Kemerdekaan institute where had been formed in each regency, National Loan 1946, and lottery. The independence fundraising was carried out by Kedaulatan Rakjat through their advertising column. How significant the role of advertisement for independence funds is the focus of this paper, which then examined by using historical method. Kind of independence fundraising advertising being analyzed with contextual approach. This research will enrich the historiography of mass media and to describe that the nationalism played a major role for state economic income during the revolutionary period which expanded because campaign of the newspaper advertisement. The importance of this research is to reflect on the nowadays’ problem of the rising massive online media, which often caused national disintegration, such as hoax. By reflecting on it, it is hoped that.
- Copyright
- © 2021 The Authors. Published by Atlantis Press SARL.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Anita Anita AU - Didik Pradjoko PY - 2021 DA - 2021/11/21 TI - Nationalism of Mass Media Advertisements of Independence Funds Supporters Case Study of Kedaulatan Rakjat Newspaper from 1945 to 1949 BT - Proceedings of the International University Symposium on Humanities and Arts 2020 (INUSHARTS 2020) PB - Atlantis Press SP - 25 EP - 32 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.211110.004 DO - 10.2991/assehr.k.211110.004 ID - Anita2021 ER -