Proceedings of the International University Symposium on Humanities and Arts 2020 (INUSHARTS 2020)

Nationalism of Mass Media Advertisements of Independence Funds Supporters Case Study of Kedaulatan Rakjat Newspaper from 1945 to 1949

Authors
Anita Anita1, *, Didik Pradjoko2
1History Studies Program, Faculty of Humanities, Universitas Indonesia
2History Department, Faculty of Humanities, Universitas Indonesia
*Corresponding author. Email: anitaahmad818@gmail.com
Corresponding Author
Anita Anita
Available Online 21 November 2021.
DOI
10.2991/assehr.k.211110.004How to use a DOI?
Keywords
Advertisements; Independence funds; Indonesia; Nationalism; Revolution
Abstract

This paper will talk about the role of advertisements in local newspaper, which has emerged during the independence revolution, such as Kedaulatan Rakjat. This newspaper played a main role for independence fundraising. The nationalist leader, like Sutan Syahrir, wanted this new country to stand on the feet of their own nations, so donations from the people were needed. The people could contribute through Fonds Kemerdekaan institute where had been formed in each regency, National Loan 1946, and lottery. The independence fundraising was carried out by Kedaulatan Rakjat through their advertising column. How significant the role of advertisement for independence funds is the focus of this paper, which then examined by using historical method. Kind of independence fundraising advertising being analyzed with contextual approach. This research will enrich the historiography of mass media and to describe that the nationalism played a major role for state economic income during the revolutionary period which expanded because campaign of the newspaper advertisement. The importance of this research is to reflect on the nowadays’ problem of the rising massive online media, which often caused national disintegration, such as hoax. By reflecting on it, it is hoped that.

Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the International University Symposium on Humanities and Arts 2020 (INUSHARTS 2020)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
21 November 2021
ISBN
978-94-6239-452-0
ISSN
2352-5398
DOI
10.2991/assehr.k.211110.004How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Anita Anita
AU  - Didik Pradjoko
PY  - 2021
DA  - 2021/11/21
TI  - Nationalism of Mass Media Advertisements of Independence Funds Supporters Case Study of Kedaulatan Rakjat Newspaper from 1945 to 1949
BT  - Proceedings of the International University Symposium on Humanities and Arts 2020 (INUSHARTS 2020)
PB  - Atlantis Press
SP  - 25
EP  - 32
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211110.004
DO  - 10.2991/assehr.k.211110.004
ID  - Anita2021
ER  -