Proceedings of the 3rd International Seminar and Conference on Learning Organization (isclo-15)

The Differences of Online and In-store Impulse Buying Behavior using Stimulus and Response Model

Authors
Damayanti Octavia
Corresponding Author
Damayanti Octavia
Available Online March 2016.
DOI
https://doi.org/10.2991/isclo-15.2016.28How to use a DOI?
Keywords
Online, In-store, Impulse Buying, Stimulus-Organism-Response (SOR) Model
Abstract

Impulse buying is buying directly without planning triggered by stimuli from the external and internal environment with the purpose of pleasing yourself. Impulse buying can take place in the store and online. Online and in-store impulse buying has differences in environmental stimulus. This paper Prepare with an exploratory approach is to give ideas and insights about the factors that stimulate impulse buying. The purpose of this paper is to create a framework impulse buying in-store and online, using SOR models. This paper proposed framework generates impulse buying in-store and online. The first stage is to build the stimulus, there is five stimulus, namely: Environment (place), Promotion, Payment, Product, availability. The second stage is Organism, there are two attitudes, namely: the first, consisting of mood affective, hedonic, self-esteem, donation. Second, cognitive consisting of financial, time availability, product knowledge.

Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 3rd International Seminar and Conference on Learning Organization (isclo-15)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
March 2016
ISBN
978-94-6252-174-2
ISSN
2352-5398
DOI
https://doi.org/10.2991/isclo-15.2016.28How to use a DOI?
Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Damayanti Octavia
PY  - 2016/03
DA  - 2016/03
TI  - The Differences of Online and In-store Impulse Buying Behavior using Stimulus and Response Model
BT  - Proceedings of the 3rd International Seminar and Conference on Learning Organization (isclo-15)
PB  - Atlantis Press
SP  - 149
EP  - 151
SN  - 2352-5398
UR  - https://doi.org/10.2991/isclo-15.2016.28
DO  - https://doi.org/10.2991/isclo-15.2016.28
ID  - Octavia2016/03
ER  -