The Differences of Online and In-store Impulse Buying Behavior using Stimulus and Response Model

DOI

10.2991/isclo-15.2016.28How to use a DOI?

Keywords

Online, In-store, Impulse Buying, Stimulus-Organism-Response (SOR) Model

Abstract

Impulse buying is buying directly without planning triggered by stimuli from the external and internal environment with the purpose of pleasing yourself. Impulse buying can take place in the store and online. Online and in-store impulse buying has differences in environmental stimulus. This paper Prepare with an exploratory approach is to give ideas and insights about the factors that stimulate impulse buying. The purpose of this paper is to create a framework impulse buying in-store and online, using SOR models. This paper proposed framework generates impulse buying in-store and online. The first stage is to build the stimulus, there is five stimulus, namely: Environment (place), Promotion, Payment, Product, availability. The second stage is Organism, there are two attitudes, namely: the first, consisting of mood affective, hedonic, self-esteem, donation. Second, cognitive consisting of financial, time availability, product knowledge.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Damayanti Octavia
PY  - 2016/03
DA  - 2016/03
TI  - The Differences of Online and In-store Impulse Buying Behavior using Stimulus and Response Model
BT  - Proceedings of the 3rd International Seminar and Conference on Learning Organization (isclo-15)
PB  - Atlantis Press
SP  - 149
EP  - 151
SN  - 2352-5398
UR  - https://doi.org/10.2991/isclo-15.2016.28
DO  - 10.2991/isclo-15.2016.28
ID  - Octavia2016/03
ER  -