The Impact of Corporate Social Responsibility and Brand Value on Financial Performance -- A Case Study of A-Shares on Shenzhen Stock Exchange

DOI

10.2991/isemss-19.2019.70How to use a DOI?

Keywords

Corporate Social Responsibility, Brand Value, Hirose Model.

Abstract

In recent decades, corporate social responsibility is a hot issue. Many studies show that corporate social responsibility is conducive to corporate image and brand value. The implementation of corporate social responsibility and brand value both are required investment in a certain additional operating costs, and the return on investment is not easy to assess. Therefore, how to make the correct corporate social responsibility and brand strategies should be a great concern to enterprises. This study takes the samples of listed companies in A-shares on the Shenzhen stock exchange from 2012 to 2018, and then measure their corporate social responsibility evaluation by the model developed by Wang et al., (2012) and their brand value by Hirose model. This study set each individual components of corporate social responsibility and brand value as a separate dependent variable , then implement quantile regression to analyze the different companies with different levels of profitability should take the different corporate social responsibility and brand strategies.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Chih-Yi Hsiao
AU  - Cheng-Yang Li
AU  - Shi-Qi Wang
PY  - 2019/09
DA  - 2019/09
TI  - The Impact of Corporate Social Responsibility and Brand Value on Financial Performance -- A Case Study of A-Shares on Shenzhen Stock Exchange
BT  - Proceedings of the 2019 3rd International Seminar on Education, Management and Social Sciences (ISEMSS 2019)
PB  - Atlantis Press
SP  - 367
EP  - 370
SN  - 2352-5398
UR  - https://doi.org/10.2991/isemss-19.2019.70
DO  - 10.2991/isemss-19.2019.70
ID  - Hsiao2019/09
ER  -