Research on Transformation and Upgrading of the Traditional Physical Retail Enterprises in China

DOI

10.2991/assehr.k.200826.155How to use a DOI?

Keywords

physical retail enterprise, transformation, upgrading, new retail

Abstract

In recent years, the performance of Chinese brick-and-mortar retailers has been under constant pressure in the challenges of the e-commerce industry. We provide the comprehensive reviews of the theories of new retail. We synthesize research insights on the brick-and-mortar retailers’ transformation and upgrading. We put forward the suggestions for accelerating the transformation and innovation of the brick-and-mortar retailers in China, which are from three aspects: management concepts, elements of new retail and operations management.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ye Wang
AU  - Liang Wu
PY  - 2020
DA  - 2020/08/28
TI  - Research on Transformation and Upgrading of the Traditional Physical Retail Enterprises in China
BT  - Proceedings of the 2020 4th International Seminar on Education, Management and Social Sciences (ISEMSS 2020)
PB  - Atlantis Press
SP  - 764
EP  - 768
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200826.155
DO  - 10.2991/assehr.k.200826.155
ID  - Wang2020
ER  -