Research on the Influences of Market Conditions, Culture and Politics on Market Timing

DOI

10.2991/assehr.k.200826.096How to use a DOI?

Keywords

Market conditions, culture, politics, entrepreneur, marketing time

Abstract

A correct judgment of the market consists of comprehensive analysis in different aspects. The market timing is one of those important aspects, so this paper focuses on the market timing and proposes three factors which will play the key roles. This study aims to examine the influence of market conditions, culture and politics on the market timing, thus finding out the relationship between these three factors and the market, and giving some advice to the entrepreneurs on how to assess the suitable market timing. The analysis results of this research are as follows. First of all, the increasing income of the customers makes the market capacity increase, or the market will decrease. For example, China has become the second largest economy in the world. The consumption desires of Chinese people is growing as fast as their incomes. Alibaba filled people’s demand for fast consumption desires, so it becomes one of the best online e-commerce companies in the world. Besides, because of the background and cultural environment, the customers from different countries have different consumption behaviors. From the case study of pick-up truck, it can be concluded that the negligence of cultural factors can lead to the failure of marketing. Furthermore, the policies of the government play the role as guidance in the market. Taking ceramic industry as an example, the environmental protection policy eliminates the high-pollution enterprises and promotes structure optimization of the ceramic industry in Guangdong, China. Therefore, entrepreneurs should pay more attention to the influences of these three factors, in order to make the best decision for their enterprises.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhuobin He
PY  - 2020
DA  - 2020/08/28
TI  - Research on the Influences of Market Conditions, Culture and Politics on Market Timing
BT  - Proceedings of the 2020 4th International Seminar on Education, Management and Social Sciences (ISEMSS 2020)
PB  - Atlantis Press
SP  - 483
EP  - 486
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200826.096
DO  - 10.2991/assehr.k.200826.096
ID  - He2020
ER  -