Research on the Visual Communication Capability of Red theme Fusion News from the Perspective of Intelligent Communication
- DOI
- 10.2991/assehr.k.210806.207How to use a DOI?
- Keywords
- intelligent communication, red theme fusion news, visual communication, transmissibility
- Abstract
In the era of intelligent communication, science and technology promote the construction of a new media landscape of human to human, human to material, material and material communication. With the help of technology, intellectual media connect everything and fully realize cross-border integration, which provides a new way of thinking for “live broadcast+carrying goods”, “VR+cultural travel” and “H5+red culture”. The Communist Party of China attaches great importance to the propaganda work of red culture, and the red theme is more and more displayed in the fusion news, which gives rise to many media forms, such as red culture game news, red culture VR news, red culture intelligent news and so on. Based on the general trend of visual turn, through the investigation of the present situation and constraints of red theme fusion news visual communication, this paper summarizes the basic elements of visual communication, such as visual symbols, visual schemata, visual images, visual thinking and so on, simulates the process mechanism of red theme fusion news visual communication, and tries to construct the “three-dimensional media ecosystem” of red theme fusion news visual communication in the era of intelligent communication, so as to further enhance its visual communication power.
- Copyright
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Hongyan Cong AU - Hongmeng Li PY - 2021 DA - 2021/08/09 TI - Research on the Visual Communication Capability of Red theme Fusion News from the Perspective of Intelligent Communication BT - Proceedings of the 2021 5th International Seminar on Education, Management and Social Sciences (ISEMSS 2021) PB - Atlantis Press SP - 1098 EP - 1104 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.210806.207 DO - 10.2991/assehr.k.210806.207 ID - Cong2021 ER -