Reflection on the Components of University Identity System

DOI

10.2991/assehr.k.210806.131How to use a DOI?

Keywords

University Identity System, Cultural Identity System, Presentational Identity System

Abstract

Reviewing the existing theoretical framework of the University Identity System (UIS), this paper reorganizes the components of UIS by combing related theories and practical experience, proposes three subsystems as the components of UIS, scilicet, Cultural Identity System (CIS), Behavioral Identity System (BIS), and Presentational Identity System (PIS), and explains the concepts and relationships of the three subsystems.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhao Yuhong
AU  - Dao Zhuoda
PY  - 2021
DA  - 2021/08/09
TI  - Reflection on the Components of University Identity System
BT  - Proceedings of the 2021 5th International Seminar on Education, Management and Social Sciences (ISEMSS 2021)
PB  - Atlantis Press
SP  - 696
EP  - 699
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210806.131
DO  - 10.2991/assehr.k.210806.131
ID  - Yuhong2021
ER  -