Enhancement of Ideological and Political Education in Professional Courses by Using Heritage Brands — Taking the Course "Omnimedia Marketing" as an Example

DOI

10.2991/iserss-19.2019.87How to use a DOI?

Keywords

Heritage Brands, Ideological and Political Education, Omnimedia Marketing, Teaching Reform

Abstract

With the aim to cultivate students' patriotism and positive values and enhance the role of ideological and political education in professional courses, the author carried out preliminary study of teaching reform of "Omnimedia Marketing" by adopting case teaching and project design. The study contains three aspects including teaching objectives, design and effectiveness and combines the professional courses with the heritage brands to give full functionality of the professional courses on people education. By conducting the Omnimedia Marketing program the students created a whole new experience and culture for the heritage brands and more additionally recognized the traditional brands and traditional culture.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jingjing Ye
AU  - Yanmei Nie
PY  - 2019/06
DA  - 2019/06
TI  - Enhancement of Ideological and Political Education in Professional Courses by Using Heritage Brands — Taking the Course "Omnimedia Marketing" as an Example
BT  - Proceedings of the 2nd International Seminar on Education Research and Social Science (ISERSS 2019)
PB  - Atlantis Press
SP  - 131
EP  - 134
SN  - 2352-5398
UR  - https://doi.org/10.2991/iserss-19.2019.87
DO  - 10.2991/iserss-19.2019.87
ID  - Ye2019/06
ER  -