A Study on TCM Inheritance and Communication based on the Audience-oriented Theory
Chi Gu, Luolan Xia, Herong Mao, Diangang Liu
Available Online June 2019.
- https://doi.org/10.2991/iserss-19.2019.141How to use a DOI?
- TCM communication, inheritance, audience-oriented theory, science literacy
- The inheritance and development of TCM is inseparable from different kinds of media, among which people are the most important. The audiences have their own priorities and concerns over TCM for many reasons. With the rapid development of science and technology, TCM should pay more and more attention to the interaction between individuals’ seeing and feeling of TCM and their efforts in communicating TCM-related knowledge both at home and abroad. Based on the selectivity of TCM communication and inheritance, this paper tries to employ the audience-oriented theory to analyze the situations of TCM communication both at home and abroad and of TCM inheritance in our country. It’s found that the audience, as the core factor in science communication plays an essential role in inheriting and communicating TCM culture.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Chi Gu AU - Luolan Xia AU - Herong Mao AU - Diangang Liu PY - 2019/06 DA - 2019/06 TI - A Study on TCM Inheritance and Communication based on the Audience-oriented Theory BT - Proceedings of the 2nd International Seminar on Education Research and Social Science (ISERSS 2019) PB - Atlantis Press SP - 353 EP - 356 SN - 2352-5398 UR - https://doi.org/10.2991/iserss-19.2019.141 DO - https://doi.org/10.2991/iserss-19.2019.141 ID - Gu2019/06 ER -