A Discussion on TCM Disputes and Communication based on the Science Communication Theory
Herong Mao, Diangang Liu, Ruolan Xia, Chi Gu
Available Online June 2019.
- https://doi.org/10.2991/iserss-19.2019.140How to use a DOI?
- disputes over TCM, communication, Science Communication Theory, enlightenment
- In the recent years, TCM has been becoming an increasingly popular topic in the society, disputes over TCM have been augmented in the meantime with the advance of modern science and technology, especially with rapid development of social media. In the modern age, science communication is bestowed with profound connotation rather than a simple combination of science and communication. This article tries to apply the science communication theory to analyze the relationship between disputes over TCM and its communication in history. It’s found that in terms of science communication, the disputes over TCM can be divided into three stages, and the audience-oriented theory plays an extremely important role in discussing how to address the disputes faced with TCM.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Herong Mao AU - Diangang Liu AU - Ruolan Xia AU - Chi Gu PY - 2019/06 DA - 2019/06 TI - A Discussion on TCM Disputes and Communication based on the Science Communication Theory BT - Proceedings of the 2nd International Seminar on Education Research and Social Science (ISERSS 2019) PB - Atlantis Press SP - 349 EP - 352 SN - 2352-5398 UR - https://doi.org/10.2991/iserss-19.2019.140 DO - https://doi.org/10.2991/iserss-19.2019.140 ID - Mao2019/06 ER -