Research on the Consumers Purchase Demand of VR Equipment in Chinese Market
Meimei Cao, Yi Feng
Available Online June 2019.
- https://doi.org/10.2991/iserss-19.2019.148How to use a DOI?
- VR device, market survey, virtual reality industry, purchase demand
- This paper starts from consumers’ behavioral characteristics and rules, and conducts an empirical study on consumers’ cognition and purchase intention of VR devices by taking potential VR devices buyer as the research objects. Online questionnaire and field questionnaire are adopted. Through the analysis of the survey results, it is found that consumers have a general awareness of VR devices and are not willing to purchase them. Price, performance, comfort level and understanding level are the main factors restricting consumers from purchasing VR glasses. Suggestions for product innovation and development are put forward based on the research results.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Meimei Cao AU - Yi Feng PY - 2019/06 DA - 2019/06 TI - Research on the Consumers Purchase Demand of VR Equipment in Chinese Market BT - Proceedings of the 2nd International Seminar on Education Research and Social Science (ISERSS 2019) PB - Atlantis Press SP - 381 EP - 384 SN - 2352-5398 UR - https://doi.org/10.2991/iserss-19.2019.148 DO - https://doi.org/10.2991/iserss-19.2019.148 ID - Cao2019/06 ER -