Proceedings of the 4th International Seminar on Education Research and Social Science (ISERSS 2021)

The Impact of Internet Marketing on the Profitability of Yifeng Pharmacy

Authors
Xiaofeng Tian1, *, Luyao Duan1, Siqi Ying1
1Evergrande School of Management, Wuhan University of Science and Technology, Wuhan, Hubei 430081, China
*Corresponding author. Email: 88935661@qq.com
Corresponding Author
Xiaofeng Tian
Available Online 20 January 2022.
DOI
10.2991/assehr.k.220107.026How to use a DOI?
Keywords
Internet marketing; Pharmaceutical industry; Yifeng Pharmacy
Abstract

To analyze the impact of Internet marketing on Yifeng Pharmacy, this paper adopts a comparative analysis method to explore the changes and reasons of the profitability index of Yifeng Pharmacy between 2018 and 2020. The results indicate that the multi-platform online stores could expand sales, improve profitability, and create scale effects. However, they also bring about problems like the decline of gross margin, industrial policy risks, and market competition. Therefore, relevant recommendations are proposed in this paper.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 4th International Seminar on Education Research and Social Science (ISERSS 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
20 January 2022
ISBN
978-94-6239-517-6
ISSN
2352-5398
DOI
10.2991/assehr.k.220107.026How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Xiaofeng Tian
AU  - Luyao Duan
AU  - Siqi Ying
PY  - 2022
DA  - 2022/01/20
TI  - The Impact of Internet Marketing on the Profitability of Yifeng Pharmacy
BT  - Proceedings of the 4th International Seminar on Education Research and Social Science (ISERSS 2021)
PB  - Atlantis Press
SP  - 141
EP  - 144
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220107.026
DO  - 10.2991/assehr.k.220107.026
ID  - Tian2022
ER  -