Research on the Impact of Corporate Social Responsibility Behavior on Financial Performance from the Perspective of Optimal Differentiation

Jingyu Fu; Jihong Wu; Guiqing Li; Yaqing Zhang; Chizhou Zhu; Jie Liu

doi:10.2991/assehr.k.220107.010

<Previous Article In Volume

Next Article In Volume>

Research on the Impact of Corporate Social Responsibility Behavior on Financial Performance from the Perspective of Optimal Differentiation

Authors

Jingyu Fu¹, Jihong Wu²^{, *}, Guiqing Li¹, Yaqing Zhang¹, Chizhou Zhu¹, Jie Liu¹

¹School of Management, Chengdu University of Information Technology, Chengdu, Sichuan 610103, China

²School of Management and Economics of UESTC, University of Electronic Science and Technology of China, Chengdu, Sichuan 611731, China

^*Corresponding author. Email: wujh@uestc.edu.cn

Corresponding Author

Jihong Wu

Available Online 20 January 2022.

DOI: 10.2991/assehr.k.220107.010 How to use a DOI?
Keywords: Optimal differentiation theory; Corporate social responsibility; R&D investment; Financial performance
Abstract: This paper aims to provide a new social responsibility strategic portfolio for Chinese listed companies. Using the optimal differentiation theory. this paper calculates a new social responsibility index from a multi-dimensional perspective, and empirically analyses the relationship between social responsibility and financial performance. The conclusions are as follows: (1) the consistency of CSR has an inverted U-shaped relationship with financial performance, and the difference of CSR has a U-shaped relationship with financial performance. (2) Increasing R&D investment will weaken the inverted U-shaped impact of CSR consistency on financial performance, but increasing R&D expenses and R&D personnel investment does not regulate the U-shaped relationship between CSR difference and financial performance. The innovation of this study is to use new social responsibility indicators to demonstrate the impact on corporate financial performance, to provide new ideas for corporate social responsibility strategy.
Copyright: © 2022 The Authors. Published by Atlantis Press SARL.
Open Access: This is an open access article under the CC BY-NC license.

Download article (PDF)

<Previous Article In Volume

Next Article In Volume>

Volume Title: Proceedings of the 4th International Seminar on Education Research and Social Science (ISERSS 2021)
Series: Advances in Social Science, Education and Humanities Research
Publication Date: 20 January 2022
ISBN: 10.2991/assehr.k.220107.010
ISSN: 2352-5398
DOI: 10.2991/assehr.k.220107.010 How to use a DOI?
Open Access: This is an open access article under the CC BY-NC license.

Cite this article

ris enw bib

TY  - CONF
AU  - Jingyu Fu
AU  - Jihong Wu
AU  - Guiqing Li
AU  - Yaqing Zhang
AU  - Chizhou Zhu
AU  - Jie Liu
PY  - 2022
DA  - 2022/01/20
TI  - Research on the Impact of Corporate Social Responsibility Behavior on Financial Performance from the Perspective of Optimal Differentiation
BT  - Proceedings of the 4th International Seminar on Education Research and Social Science (ISERSS 2021)
PB  - Atlantis Press
SP  - 51
EP  - 58
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220107.010
DO  - 10.2991/assehr.k.220107.010
ID  - Fu2022
ER  -

download .riscopy to clipboard