The Enhancement of the International Influence of TCM Cultural Soft Power Under the Belt and Road Initiative

DOI

10.2991/assehr.k.220107.041How to use a DOI?

Keywords

TCM Cultural Soft Power; International Influence; Belt and Road Initiative

Abstract

With the continuous development of the Belt and Road Initiative, the pace of Chinese culture’s international exchange has been significantly accelerated, and China’s cultural soft power has also been greatly enhanced. Under such circumstances, TCM culture, as an important part of China’s cultural soft power, has ushered in unprecedented opportunities for its international communication. This article is going to discuss the significance of enhancing the international influence of TCM cultural soft power under the Belt and Road Initiative, and then combines with the difficulties and challenges faced by the international communication of TCM culture to further explore the effective measures of enhancing the international influence of TCM cultural soft power.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Fangmeng Li
AU  - Dejun Li
AU  - Xueli Ding
PY  - 2022
DA  - 2022/01/20
TI  - The Enhancement of the International Influence of TCM Cultural Soft Power Under the Belt and Road Initiative
BT  - Proceedings of the 4th International Seminar on Education Research and Social Science (ISERSS 2021)
PB  - Atlantis Press
SP  - 215
EP  - 219
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220107.041
DO  - 10.2991/assehr.k.220107.041
ID  - Li2022
ER  -