The Role of Digital Marketing in Creating an Information System Conducive to Social Development

DOI

10.2991/assehr.k.210322.085How to use a DOI?

Keywords

Digital marketing, Marketing communication, Digitisation, Human development level

Abstract

Digital marketing tools and technologies are an integral part of all spheres of life in the modern world. In economically developed countries, digital technologies are a tool for influencing both manufacturers of goods and services and consumers. This article discusses the impact of digital marketing tools on production processes and the company’s performance and public processes. One of the critical changes that digital marketing has brought about is scaling up and strengthening information exchange between consumer and manufacturer and involving manufacturers in solving the most pressing social issues.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Marina Andriianova
AU  - Valeriia Kruchinina
PY  - 2021
DA  - 2021/03/30
TI  - The Role of Digital Marketing in Creating an Information System Conducive to Social Development
BT  - Proceedings of the VIII International Scientific and Practical Conference 'Current problems of social and labour relations' (ISPC-CPSLR 2020)
PB  - Atlantis Press
SP  - 63
EP  - 68
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210322.085
DO  - 10.2991/assehr.k.210322.085
ID  - Andriianova2021
ER  -