Proceedings of the International Scientific-Practical Conference “Business Cooperation as a Resource of Sustainable Economic Development and Investment Attraction” (ISPCBC 2019)

Export of higher education VS Internalization of a university: a view of sub-center universities in Russia

Authors
O. Bakumenko, M. Makhotaeva, M. Nikolaev, Denis Malyshev
Corresponding Author
O. Bakumenko
Available Online August 2019.
DOI
https://doi.org/10.2991/ispcbc-19.2019.10How to use a DOI?
Keywords
university internationalization; export of education; internationalization strategy; international activities; foreign marketing
Abstract
The RF focuses now on export services development, in particular, in the field of higher education and life long learning. The priority project “Development of export potential of Russian education system” set serious goals for domestic universities to increase the number of foreign students and the income from export activities. Achieving the goals set and ensuring their sustainable development in the long term period is only possible by adapting universities’ internal environment to the requirements of internationalization. The goal of the research is to develop specific recommendations to manage internal internationalization of a university, including organizational, structural, and functional transformation. To this end, theoretical approaches and good practices were analyzed, representatives of Russian universities’ international offices were interviewed, and a review of universities’ internationalization strategies was carried out. It was concluded that internationalization activities of Russian universities are focused primarily on developing external relations, and not on changing their internal environment. Practical recommendations were developed to manage organizational changes at an internationalizing university depending on internationalization stage and degree of immersion into foreign marketing. The presented recommendations may be used by universities that are at the beginning of international activities, in particular, when developing internationalization strategies.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - O. Bakumenko
AU  - M. Makhotaeva
AU  - M. Nikolaev
AU  - Denis Malyshev
PY  - 2019/08
DA  - 2019/08
TI  - Export of higher education VS Internalization of a university: a view of sub-center universities in Russia
BT  - Proceedings of the International Scientific-Practical Conference “Business Cooperation as a Resource of Sustainable Economic Development and Investment Attraction” (ISPCBC 2019)
PB  - Atlantis Press
SP  - 604
EP  - 608
SN  - 2352-5428
UR  - https://doi.org/10.2991/ispcbc-19.2019.10
DO  - https://doi.org/10.2991/ispcbc-19.2019.10
ID  - Bakumenko2019/08
ER  -