Cutting-edge methods of establishing strategic alliances between the food producers and nation-wide retail chains in Russia and Spain
Viktor Dobrosotskiy, Raisa Shpakova
Available Online August 2019.
- https://doi.org/10.2991/ispcbc-19.2019.105How to use a DOI?
- strategic alliances, nation-wide retail chains, supply chains, food producers
- This is an analysis of a disproportionate development logic in the modern-day supply chains (from manufacturers to consumers) illustrated by the nation-wide retail chains in Russia. We studied the Mercadona chain as an example of a successful practice of strategic alliances in Spain. Our research allowed us to work out the possible modernization for the logistics chain through settling between the consumers', trade's and manufacturers' interest. We propose a cutting-edge approach based on establishing strategic alliances between the food producers and manufacturers, and the nation-wide retail chains.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Viktor Dobrosotskiy AU - Raisa Shpakova PY - 2019/08 DA - 2019/08 TI - Cutting-edge methods of establishing strategic alliances between the food producers and nation-wide retail chains in Russia and Spain BT - Proceedings of the International Scientific-Practical Conference “Business Cooperation as a Resource of Sustainable Economic Development and Investment Attraction” (ISPCBC 2019) PB - Atlantis Press SP - 206 EP - 209 SN - 2352-5428 UR - https://doi.org/10.2991/ispcbc-19.2019.105 DO - https://doi.org/10.2991/ispcbc-19.2019.105 ID - Dobrosotskiy2019/08 ER -