Proposing a Marketing Framework for Sustainable Community-Based Tourism: Case Study on Patengan Village
- 10.2991/aer.k.201221.102How to use a DOI?
- Community-based tourism, sustainable tourism, nature tourism, marketing framework
The concept of Community-Based Tourism (CBT) has been widely used in many tourism destinations worldwide, and one was found in Patengan Village located in Bandung Regency. CBT is proven as an effective approach to create sustainable tourism. The CBT applied in Patengan Village is organized by village-owned enterprises (BUMDes) by managing several local businesses. However, many local businesses failed to compete with private-owned businesses who dominate the tourism industry in Patengan Village. Therefore, this research aims to develop a marketing framework for sustainable community-based nature tourism in Patengan Village, with the hope that in the future, these local businesses will complete the diversity of tourists attraction and produce economic benefits for the local community. Using an applied approach, this study offers a unique and realistic perspective to a conceptually drawn framework. The results enhance the marketing practice, and also offer suggestions on how local community involvement could include tourism activities in nature tourism and become part of a sustainable nature tourism paradigm.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Nono Wibisono AU - Lina Setiawati AU - Widi Senalasari PY - 2020 DA - 2020/12/22 TI - Proposing a Marketing Framework for Sustainable Community-Based Tourism: Case Study on Patengan Village BT - Proceedings of the International Seminar of Science and Applied Technology (ISSAT 2020) PB - Atlantis Press SP - 635 EP - 641 SN - 2352-5401 UR - https://doi.org/10.2991/aer.k.201221.102 DO - 10.2991/aer.k.201221.102 ID - Wibisono2020 ER -