Operation Mechanism of Certification Market Based on the Theory of Two Sided Markets: Take ISO9000 Certification Market as an Example
- 10.2991/isss-16.2016.53How to use a DOI?
- ISO9000; certification body; two sided markets; platform pricing
The framework of traditional certification market is based on the theory of one sided markets and ignored the two sided markets feature of certification market. The paper takes ISO9000 certification market as an example to illustrate characteristics of ISO9000 certification market through four aspects: demand complementarities, users heterogeneous, crossover network externalities and tilting pricing .Also the paper studies the key problems of the development of the market.
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - ZhaoYing Zuo AU - DeShan Tang AU - Shangrui Wu AU - Jian Sun AU - Yixian Wang PY - 2016/05 DA - 2016/05 TI - Operation Mechanism of Certification Market Based on the Theory of Two Sided Markets: Take ISO9000 Certification Market as an Example BT - Proceedings of the 2nd International Symposium on Social Science (ISSS 2016) PB - Atlantis Press SP - 218 EP - 222 SN - 2352-5398 UR - https://doi.org/10.2991/isss-16.2016.53 DO - 10.2991/isss-16.2016.53 ID - Zuo2016/05 ER -