Proceedings of the 2015 International Conference on Industrial Technology and Management Science

Evolutionary Game Analysis of Product Innovation Strategy between Two Competitor-oriented Companies

Authors
Sili Wang, Dahai Dong, Jiajia Meng
Corresponding Author
Sili Wang
Available Online November 2015.
DOI
https://doi.org/10.2991/itms-15.2015.126How to use a DOI?
Keywords
radical innovation product strategy; incremental innovation product strategy; competitor-oriented companies; evolutionary game analysis component
Abstract
The existing research on product innovation mainly focused on the impact factors, paths and impact effects, etc.. However, the topic of how a company chooses product innovation strategy to cope with the competitor’s is rarely studied. This article uses evolutionary game theory approach to model and study the choice of product innovation strategy between two competitor-oriented companies. Game analysis results show that evolutionary stable strategies exist in four scenarios and radical product innovation strategy is the only way to realize long-term development of the companies and market. In order to win in the competition, companies should adopt specific product strategy according to different situations, and they should pay more importance to radical product innovation strategy to maintain long-term competitive advantage.
Open Access
This is an open access article distributed under the CC BY-NC license.

Download article (PDF)

Proceedings
2015 International Conference on Industrial Technology and Management Science
Part of series
Advances in Computer Science Research
Publication Date
November 2015
ISBN
978-94-6252-123-0
ISSN
2352-538X
DOI
https://doi.org/10.2991/itms-15.2015.126How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Sili Wang
AU  - Dahai Dong
AU  - Jiajia Meng
PY  - 2015/11
DA  - 2015/11
TI  - Evolutionary Game Analysis of Product Innovation Strategy between Two Competitor-oriented Companies
BT  - 2015 International Conference on Industrial Technology and Management Science
PB  - Atlantis Press
SN  - 2352-538X
UR  - https://doi.org/10.2991/itms-15.2015.126
DO  - https://doi.org/10.2991/itms-15.2015.126
ID  - Wang2015/11
ER  -