Proceedings of the 2015 International Conference on Industrial Technology and Management Science

Studying on the relational investments and Customer Loyalty of the Third Party Logistics Enterprise

Authors
Yihua Yang
Corresponding Author
Yihua Yang
Available Online November 2015.
DOI
10.2991/itms-15.2015.225How to use a DOI?
Keywords
TPL enterprise; Economic relational investments; Structural relational investments; Chinese-style relational investments; Customer loyalty
Abstract

This paper put TPL relational investments into three types: economic relational investments structural relational investments, Chinese-style relational investments. Through empirical research, we drew the following conclusions: there was U shape correlation between economic relational of TPL enterprise and customer loyalty; there was a positive correlation between structural relational investments of TPL enterprise and customer loyalty; There was a positive correlation between Chinese-style relational investments and customer loyalty. In practical significance to the enterprise: Economic relational investments of TPL enterprise should have a good grasp of degree, not over do sth.; structural relational investments of TPL enterprise sustainable strengthening; Chinese-style relational investments is required to continue to strengthen in the framework of moral and law, can continuously improve customer loyalty.

Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2015 International Conference on Industrial Technology and Management Science
Series
Advances in Computer Science Research
Publication Date
November 2015
ISBN
978-94-6252-123-0
ISSN
2352-538X
DOI
10.2991/itms-15.2015.225How to use a DOI?
Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Yihua Yang
PY  - 2015/11
DA  - 2015/11
TI  - Studying on the relational investments and Customer Loyalty of the Third Party Logistics Enterprise
BT  - Proceedings of the 2015 International Conference on Industrial Technology and Management Science
PB  - Atlantis Press
SP  - 937
EP  - 941
SN  - 2352-538X
UR  - https://doi.org/10.2991/itms-15.2015.225
DO  - 10.2991/itms-15.2015.225
ID  - Yang2015/11
ER  -