Studying on the relational investments and Customer Loyalty of the Third Party Logistics Enterprise

DOI

10.2991/itms-15.2015.225How to use a DOI?

Keywords

TPL enterprise; Economic relational investments; Structural relational investments; Chinese-style relational investments; Customer loyalty

Abstract

This paper put TPL relational investments into three types: economic relational investments structural relational investments, Chinese-style relational investments. Through empirical research, we drew the following conclusions: there was U shape correlation between economic relational of TPL enterprise and customer loyalty; there was a positive correlation between structural relational investments of TPL enterprise and customer loyalty; There was a positive correlation between Chinese-style relational investments and customer loyalty. In practical significance to the enterprise: Economic relational investments of TPL enterprise should have a good grasp of degree, not over do sth.; structural relational investments of TPL enterprise sustainable strengthening; Chinese-style relational investments is required to continue to strengthen in the framework of moral and law, can continuously improve customer loyalty.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yihua Yang
PY  - 2015/11
DA  - 2015/11
TI  - Studying on the relational investments and Customer Loyalty of the Third Party Logistics Enterprise
BT  - Proceedings of the 2015 International Conference on Industrial Technology and Management Science
PB  - Atlantis Press
SP  - 937
EP  - 941
SN  - 2352-538X
UR  - https://doi.org/10.2991/itms-15.2015.225
DO  - 10.2991/itms-15.2015.225
ID  - Yang2015/11
ER  -