Matching Mechanism between Technological Capabilities and Marketing Capabilities

DOI

10.2991/itms-15.2015.408How to use a DOI?

Keywords

Technological capabilities; Marketing capabilities; Matching

Abstract

Both technological capabilities and marketing capabilities are positively related to firm performance. This paper aims to reveal the matching mechanism between technological capabilities and marketing capabilities. We analyze the matching relationship between technological capabilities and marketing capabilities and construct the evaluation index system. According to the plane geometry, we set up the matching degree computing model, which enables firms to have a better understanding of the function mechanism between two capabilities and take effective measures to achieve their synergetic development.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - S.B.O Hao
AU  - P.B. Gao
PY  - 2015/11
DA  - 2015/11
TI  - Matching Mechanism between Technological Capabilities and Marketing Capabilities
BT  - Proceedings of the 2015 International Conference on Industrial Technology and Management Science
PB  - Atlantis Press
SP  - 1679
EP  - 1682
SN  - 2352-538X
UR  - https://doi.org/10.2991/itms-15.2015.408
DO  - 10.2991/itms-15.2015.408
ID  - Hao2015/11
ER  -