Matching Mechanism between Technological Capabilities and Marketing Capabilities
S.B.O Hao, P.B. Gao
Available Online November 2015.
- 10.2991/itms-15.2015.408How to use a DOI?
- Technological capabilities; Marketing capabilities; Matching
Both technological capabilities and marketing capabilities are positively related to firm performance. This paper aims to reveal the matching mechanism between technological capabilities and marketing capabilities. We analyze the matching relationship between technological capabilities and marketing capabilities and construct the evaluation index system. According to the plane geometry, we set up the matching degree computing model, which enables firms to have a better understanding of the function mechanism between two capabilities and take effective measures to achieve their synergetic development.
- © 2015, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - S.B.O Hao AU - P.B. Gao PY - 2015/11 DA - 2015/11 TI - Matching Mechanism between Technological Capabilities and Marketing Capabilities BT - Proceedings of the 2015 International Conference on Industrial Technology and Management Science PB - Atlantis Press SP - 1679 EP - 1682 SN - 2352-538X UR - https://doi.org/10.2991/itms-15.2015.408 DO - 10.2991/itms-15.2015.408 ID - Hao2015/11 ER -