Place Branding: From Digital Architecture and Digital Entertainment to Instrumental Value
(Case Study: Instagram Influencer)
Authors
Onie D. Sanitha1, *, Melania Rahadiyanti2
1Program Studi Doktor Arsitektur, UNIKA Soegijapranata, Semarang, Indonesia
2Program Studi Arsitektur Interior, Universitas Ciputra, UCC Town, Citraland, Surabaya, Indonesia
*Corresponding author. Email: osanitha@ymail.com
Corresponding Author
Onie D. Sanitha
Available Online 8 July 2022.
- DOI
- 10.2991/assehr.k.220703.039How to use a DOI?
- Keywords
- Digital entertainment; Digital architecture; Good architecture; Social media; Instagram; Influencer
- Abstract
This article emphasizes a practical understanding of digital entertainment and digital architecture as a collaborative strategy in discovering and developing the instrumental values of a place, region, or city. Through digital case study method of social media-Instagram and the Digital Influencer phenomenon with linear narrative techniques, it leads to the formulation concept of digital culture which has an impact to discovering the hidden knowledge as instrumental of place value, place branding and the formulation of the concept good content good architecture.
- Copyright
- © 2022 The Authors. Published by Atlantis Press SARL.
- Open Access
- This is an open access article distributed under the CC BY-NC 4.0 license.
Cite this article
TY - CONF AU - Onie D. Sanitha AU - Melania Rahadiyanti PY - 2022 DA - 2022/07/08 TI - Place Branding: From Digital Architecture and Digital Entertainment to Instrumental Value BT - Proceedings of the International Webinar on Digital Architecture 2021 (IWEDA 2021) PB - Atlantis Press SP - 214 EP - 219 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.220703.039 DO - 10.2991/assehr.k.220703.039 ID - Sanitha2022 ER -