Post-Pandemic Digital Tourism Strategy

(Case Study: Borobudur Temple, Indonesia)

DOI

10.2991/assehr.k.220703.003How to use a DOI?

Keywords

Digital tourism; Post-pandemic tourism; Tourist behavior; Tourism system

Abstract

The economy of developing country is highly dependent on tourism sector. Indonesia is one of the developing countries in Southeast Asia that is suffering from the impact of Covid-19. This study aimed to analyze the effect of perceived ease of use, perceived usefulness, and social influence on the respondent’s intention to enjoy the travel experience using digital technology. This paper takes Borobudur Temple as an example. This research applied quantitative methodology to discover which factors influence the level of tourists’ interest in using the tourism digital application guide. The results show that the most effective way to change tourist behavior is to provide convenience and service quality. The results also indicate that the habit in doing online transactions have no impact on tourist eagerness to use the new tourism system. This study provides analysis of online responsiveness to Covid-19 for preparing the post-pandemic digital tourism.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

Download article (PDF)

TY  - CONF
AU  - Theresia Emi Rahayu
AU  - I Nengah Doni Adhitama
PY  - 2022
DA  - 2022/07/08
TI  - Post-Pandemic Digital Tourism Strategy
BT  - Proceedings of the International Webinar on Digital Architecture 2021 (IWEDA 2021)
PB  - Atlantis Press
SP  - 9
EP  - 17
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220703.003
DO  - 10.2991/assehr.k.220703.003
ID  - Rahayu2022
ER  -