A Multimodal Analysis of Hospital Homepages
- https://doi.org/10.2991/klua-18.2018.47How to use a DOI?
- mode, multimodality, social semiotics
The growingly wide use of hospital homepages extends patient resources locally and internationally. This study, adopting the socio-semiotic multimodal approach (Kress, 2010; Bezemer & Kress, 2016), examines the multimodal features of two hospital homepages which were collected from University College London Hospitals (UCLH) in London, the UK and Nanfang Hospital (NH) in Guangzhou, China. The study reveals how different modes are exploited in the construction of hospital homepages and how mode applications are influenced by professional practices and socio-cultural constraints.
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Lingwei Kong PY - 2018/07 DA - 2018/07 TI - A Multimodal Analysis of Hospital Homepages BT - Proceedings of the International Conference on Language Phenomena in Multimodal Communication (KLUA 2018) PB - Atlantis Press SP - 312 EP - 320 SN - 2352-5398 UR - https://doi.org/10.2991/klua-18.2018.47 DO - https://doi.org/10.2991/klua-18.2018.47 ID - Kong2018/07 ER -