Property has always been a topic of discussion for the news media and among Indonesian. In terms of property advertising in Indonesia, the focus of this paper is on the linguistic landscape of Batu City as one of the tourism destinations in Indonesia. This study is a multimodal discourse analysis of...

Language as a communication tool is an integral part of human being. Verbal communication is daily communication delivered in spoken or written forms, while the nonverbal communication has somehow lost its significance even though these two ways of communication apparently creates a valuable unification...

This paper examines the language of online advertisements in telecom companies in Tanzania. The study in particular, interrogates the way language mediates cultural ideologies and media in relation to the status and position of women in the society. A total of 15 selected online advertisements from Tigo...

Multimodality makes communication no longer limited to verbal expressions. The meaning formation of multimodal text involves different modalities. In advertisements, language, image and other modalities are used to create meaning in a marketing communication. One of advertisements that applies multimodality...

Each sign has a hidden meaning and meaning to be communicated to others in order that communication process functions properly. One example is the advertising media on television. Ads basically uses a persuasive sentence that aims to invite consumers to buy the products. The purpose of the research is...

Surabaya as an industrial city presents a wide range of food and beverage industries. The high number of food and beverage store owners has led business owners to present unique and creative names in their line of business. Some sarcastic names are selected and used as store names, such as: Mie Pecun,...

Advertising has been becoming one of the persuasive techniques to announce or promote the availability of products or services to societies. One of the products continuously consumed by Indonesians from 1940 until now is Teh Sosro. The purposes of this research are to show the changes in language advertisement...

Commercial functions not only to promote a product from the sales aspect, but also to image a product. Commercial even also depicts the gender representation. This study employs two objects, that is the TV commercial of Kit Kat Green Tea Otona (Japan) and Kit Kat Green Tea (Indonesia) since the purpose...

Critical discourse analysis (CDA) has an interest in concepts like communication patterns in public institutions, media discourse (reports, advertisements discourse, television broadcasts etc.), the constitution of individual and group identity that convey ideological attitudes, power and status. One...

The word “advertisement” is originated from the word i’lan which means “notification”, that is the notice of products or services from the producers to the potential customers. This study discusses about Sprite advertisement ‘Nyatanya Pas’ edition by employing multimodal analysis. The purpose of this...

Advertisement is a way in promoting something. Advertisement can be either audio, visual or both. Advertisement text is one of persuasive argumentative discourses. In this article, the main object is the advertisement text of one of online transportation providers in Indonesia, GO-JEK. The writer analyzed...

The shift of key factors affecting consumer behaviour in emerging markets from economic, social and politic to religion based consumption has expanded the territory of halal industry which was formerly and solely limited to food to now cover the concept of halal for non-food industry including cosmetics...

This study focuses on the semiotic analysis of advertisement video. This study will explore the value hidden that is displayed in the advertisement. The object of this study is Pond’s White Beauty Gita Gutawa version. This current study was conducted by using the method of semiotic analysis by Charles...

Every product advertises with its own way involving the excellence and uniqueness of the product advantages over others which presents their intention to consumers. One of Indonesia's leading brands is Indomie, famous for instant noodle products with unique taste of Indonesian culinary in product variants....