Application of Chinese Traditional Auspicious Patterns in Logo Design
- Xue Dong
- Corresponding Author
- Xue Dong
Available Online April 2018.
- https://doi.org/10.2991/mehss-18.2018.23How to use a DOI?
- Traditional auspicious patterns; brand; visual image; logo.
- As an important carrier of Chinese traditional culture, traditional auspicious patterns reflect Chinese culture tradition, social customs, national psychology, aesthetics and her special cosmic view and moral value, and also show the long history and particular charm of Chinese traditional culture. As a particular enterprise visual image symbol, traditional auspicious patterns display its powerful function of information transmission. Its form of expression, rule of structure, artistic conception created and culture connotations included offer a traditional cultural bed and nutrient for logo design. It is the historical responsibility and culture consciousness of every designer to transfer the culture value included by auspicious patterns and classic model to logo design, inherit and innovate, combine the international design rule with Shape, Meaning, and Spirit of traditional auspicious patterns to entrust new vitality to logo design, then design the work consistent with modern society to call the return of traditional culture.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Xue Dong PY - 2018/04 DA - 2018/04 TI - Application of Chinese Traditional Auspicious Patterns in Logo Design BT - 2018 International Conference on Management and Education, Humanities and Social Sciences (MEHSS 2018) PB - Atlantis Press UR - https://doi.org/10.2991/mehss-18.2018.23 DO - https://doi.org/10.2991/mehss-18.2018.23 ID - Dong2018/04 ER -