Proceedings of the 2018 International Conference on Management and Education, Humanities and Social Sciences (MEHSS 2018)

Application of Chinese Traditional Auspicious Patterns in Logo Design

Authors
Xue Dong
Corresponding Author
Xue Dong
Available Online April 2018.
DOI
https://doi.org/10.2991/mehss-18.2018.23How to use a DOI?
Keywords
Traditional auspicious patterns; brand; visual image; logo.
Abstract
As an important carrier of Chinese traditional culture, traditional auspicious patterns reflect Chinese culture tradition, social customs, national psychology, aesthetics and her special cosmic view and moral value, and also show the long history and particular charm of Chinese traditional culture. As a particular enterprise visual image symbol, traditional auspicious patterns display its powerful function of information transmission. Its form of expression, rule of structure, artistic conception created and culture connotations included offer a traditional cultural bed and nutrient for logo design. It is the historical responsibility and culture consciousness of every designer to transfer the culture value included by auspicious patterns and classic model to logo design, inherit and innovate, combine the international design rule with Shape, Meaning, and Spirit of traditional auspicious patterns to entrust new vitality to logo design, then design the work consistent with modern society to call the return of traditional culture.
Open Access
This is an open access article distributed under the CC BY-NC license.

Download article (PDF)

Cite this article

TY  - CONF
AU  - Xue Dong
PY  - 2018/04
DA  - 2018/04
TI  - Application of Chinese Traditional Auspicious Patterns in Logo Design
BT  - 2018 International Conference on Management and Education, Humanities and Social Sciences (MEHSS 2018)
PB  - Atlantis Press
UR  - https://doi.org/10.2991/mehss-18.2018.23
DO  - https://doi.org/10.2991/mehss-18.2018.23
ID  - Dong2018/04
ER  -