How Do Different Self-Presentation Strategies Affect Bridging and Bonding Social Capital on SSNs? An Empirical Study of the WeChat Users in China
Yang Pan, Zhichao Cheng, Yuan Ni, Yiwen Xu
Available Online April 2018.
- https://doi.org/10.2991/mehss-18.2018.24How to use a DOI?
- Self-presentation strategies, social capital, WeChat users.
- The goal of this study is to examine the relationship between online self-presentation strategies and social capital (bonding and bridging) on social networking sites (SNSs). An online survey was conducted using a WeChat user sample (aged 18-22 years; 202 males, 216 females). The results showed that, the supplication strategy was positively associated only with online bonding social capital; exemplification and ingratiation strategies were positively associated with both two types of online social capital; however, no significant relationship was found between self-promotion strategy and online social capital. Theoretical implications and limitations are discussed.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Yang Pan AU - Zhichao Cheng AU - Yuan Ni AU - Yiwen Xu PY - 2018/04 DA - 2018/04 TI - How Do Different Self-Presentation Strategies Affect Bridging and Bonding Social Capital on SSNs? An Empirical Study of the WeChat Users in China BT - 2018 International Conference on Management and Education, Humanities and Social Sciences (MEHSS 2018) PB - Atlantis Press SP - 112 EP - 115 SN - 2352-5398 UR - https://doi.org/10.2991/mehss-18.2018.24 DO - https://doi.org/10.2991/mehss-18.2018.24 ID - Pan2018/04 ER -