Proceedings of the 2018 International Conference on Management and Education, Humanities and Social Sciences (MEHSS 2018)

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92 articles

Resource Allocation Mechanism of Students' Political Education in Major Universities in China

Xuejun Zhang
To explore students' political education in major universities in China, starting with the actual situation of the allocation of ideological and political education resources in colleges and universities, combined with relevant theories, the allocation evaluation index system of ideological and political...

Multi-angle Quantitative Analysis of Constraints of Sports Economic Development

Lihong Sun
Economic education in our country more and more attention by government departments, government departments will sports economy planning for our country in the future economic growth point of growth. In this article, we analyze the constraints that the sports economy faces in the current situation. Combined...

Trajectory of Undergraduates' Ideological and Political Education Against the Background of Entrepreneurship and Chinese Dreams

Caiqin Liang
Currently, education is faced with serious challenges and rare development opportunities. The education workers of ideological and political institutions in colleges and universities need to actively explore the new path of ideological and political education in the new situation. All of us have made...

Quantitative Analysis and Tendency of the Causes of the Decline in the PE Teaching Quality

Xiaoli Gong
There are many influencing factors in public PE teaching. With the enrollment expansion of universities in our country, there are obvious deficiencies in teaching resources. And with this, the update of teaching methods is slow, affecting the quality of public physical education. There is no reliable...

Research on the Guarantee Mechanism of Modern ApprenticeshipFrom the Perspectives of Stakeholder Theory

Qiying Zhang
Modern Apprenticeship is going to adapt to the changes of technological and environmental situation, promoting the reform of highly skilled talents. And the key step is to establish and develop the guarantee mechanism of Modern Apprenticeship. This article starts with the connotation of modernity of...

Statistical Analysis of Literature Research on Preschool Education Informatization

Yutong Fang, Xin Wang, Meng-qiu Cai
The method of document metrology and content analysis are applied in preschool education informatization research. The study shows that, from the publication of the age distribution, authors backgrounds, publishing institutions and research content, the overall level in preschool education informatization...

Participation in Leisure Activities and Social Integration of Migrant Workers

Xiaobing Huang, Xiaolian Liu
This paper analyzes the situation and impact of participation of leisure activities on social integration of migrant workers from group heterogeneity perspective. The study indicates that participation of leisure activities can promote social integration of migrant workers significantly. Moreover, Social-type...

Research on the Relationship among Intelligence Capital, Corporate Diversification Strategy and Corporate Performance of Top Management Teams

Chuang Liu, Lu Ma
Good executive teams can develop the right strategies in the "weak context" of complex mutations to improve the company's dynamic adaptability. In this paper, the intellectual capital of senior management team will be defined based on the theory of echelon. Based on the perspective of enterprise diversification...

Foreign Dissemination Modes of Chinese Culture Based on the Confucius Institute

Yao Hong
In order to explore the effect of Chinese culture on the cultural communication of the Confucius Institute at the Eotvos Lorand University and provide targeted development suggestions for the development of the Confucius Institute at the Eotvos Lorand University on the basis of this research, a combination...

Research on Herding effect of Chinese Stock Market under Heterogenous Investment Structure

Tingting Jiang, Yi Shu
The stock market is an important component of China's financial industry, and it is also an important investor in China's investors. Studying the performance of Chinese investors in the financial market is of great significance to the healthy development of China's securities investment industry.After...

Realization of Dry Cleaning Machine

Biqing Li, Suping Jiang, Hongyan Zhang
An alarm system automatic dryer control circuit SMS use STC89C52 microcontroller, DHT11 temperature sensor, display, relay, GSM technology components. GSM technology based on GSM module, send text messages to the relay, according to the SMS commands to control motor, when the clothes are temperature...

Design of the Evaluation Index System of the Intelligence Level of the Smart Metering Supply Chain

Yanan Liu, Jingzhi Ding
This article discusses the transition requirements and development direction of each subsidiary from the “great marketing” system of the State Grid. Based on the analysis of various factors affecting the measurement supply chain, it constructs an evaluation index system for the intelligence level of...

Internal Control, Social Responsibility and Corporate Financial Performance - Research based on Listed Food and Beverage Company in China

Miao Qin
Since the release of "The 12th Five-Year Plan of Food Industry” in 2018, food safety problems have aroused public concern. From the point of view of improving financial performance, this paper analyzes the impact of internal control and social responsibility on financial performance of food and beverage...

Quantitative Research on Value Added of Production Process Based on Value Chain

Xiaobing Pei, Fangjian Shang
As the market competition becomes fiercer and fiercer, the requirements for the production department are also getting higher and higher. How to identify the value added in the production process and determine the most competitive link in the production process has become one of the most important issues....

Research on Accounting Talent Cultivation Model Based on Modern Apprenticeship -- Taking Hainan Vocational and Technical College as an Example

Chunchao Liu, Yinzhen Huang, Linna Li
At present, there is a big gap between the training quality of the accounting profession and the market demand in China's higher vocational colleges. The modern apprenticeship system is a new talent cultivation model that adapts to the requirements of economic development and industrial structure adjustment....

Research on Countermeasures to the Reform and Development of Physical Education in Ordinary Colleges and Universities from the Perspective of Scientific Fitness

Hao Wang
With the continuous progress and development of social economy, people's living standards and quality of life have been greatly improved and progressed, and people have become more and more concerned about health. The traditional fitness methods no longer meet people's needs. Scientific fitness has emerged....

The Reason Analysis and Countermeasures of Civil Engineering Costs out of Control

Wei Zhou
The rapid growth of social economy has brought the fast development of construction field that will refer to lots of civil constructions. While the cost management is the vital part and it will directly affect the whole benefit of the project. However, affected by various factors, the construction costs...

Family Firms’ Governance Structure: Family Involvement, SEW and Innovation Strategy Framework

Min Zhao, Xin Yao
The influence of family firms’ organizational governance structure on innovation is complex and affected by multiple factors. This paper selects the representative factors of family firm governance structure--family involvement, and introduces the unique factors of family firm--social emotional wealth...

University Experiment Research on the Development Based on Web of Experimental Teaching Platform

Zhigang Zhu, Wei Sun
The "network-based practice teaching resources platform" integrates practical teaching, management, and online self-directed learning. Its establishment has fundamentally changed the way of past practice teaching. Students can independently study experimental content and related resources, perform experimental...

Research on the Strategies of Mobile Communication

Yu Wang
This paper starts from the characteristics of mobile phone animation in China at the present stage and systematically analyzes it in theory. In the research process, the traditional animation communication characteristics were used as a control, and the impact of mobile communication methods on animation...

A Study of Blended Learning Design to Promote Deep Learning

Yanmei Zhou, Zhi Zhang
As the main research content and important teaching ideas of learning science, deep learning has become the focus of researchers. Blended learning is one of the important directions of teaching reform and is closely linked with deep learning. Based on the analysis of the connotation features of deep...

The Application of Chinese Excellent Traditional Culture in College Students' Ideological and Political Education

Lisheng Liao
In order to improve the level of ideological and political education in colleges and universities, Chinese excellent traditional culture was applied in the education. First of all, the connotation of Chinese excellent traditional culture was elaborated. On this basis, the significance of Chinese excellent...

Research on improving the salary system of the people’s police in China

Shumian He
At present, the salary system of the People’s police is not adapted to the social requirement. There are some problems, such as lack of pertinence, unreasonable structure, low overall level, and the difficulty to implement economic compensation for work on vacations, etc. So we should reform and improve...

Digital Design and Application Strategy of Intangible Cultural Heritage Presentation

Jiamin Fan
In order to protect the intangible cultural heritage, digital technology was applied. Problems in the protection of intangible cultural heritage were analyzed. The specific measures were put forward. Based on the theory of knowledge visualization, information space, virtual reality and experience economy,...

A Study on Loyalty in Science and Technology Translation

Xia Liu
This paper focuses on importance of the loyalty, types of the loyalty, strategies of faithful translation and interferences of absolute loyalty in science and technology translation. In terms of importance of the loyalty in translation, this paper probes into the roles and the embodiment of loyalty in...

Exploration of the Promotion Scheme of Chinese Wushu for American Countries

Bing Duan, Lijun Wang, Peng Chen
Under the background of the growing prosperity of the Chinese Wushu culture abroad, it is obviously very important to understand the specific development condition of Chinese Wushu in a country. The Mexico is an important country in the America today, it is a multi-ethnic country, and it has important...

Top Management Team Power Distribution and its Effect

Peng Xie, Lu Ma
The intensifying competition in the market leads innovation to become a new weapon for enterprises to improve their market competitiveness. As an important decision-maker and executor of corporate strategy, the top management team (TMT) is the core group to decide on organizational outcomes, such as...

Innovation of College Course Assessment Method Based on Outcomes-Based Education Philosophy??"??"Self-Service Mode

Tingdan Zheng
A new idea of assessment method called self-service assessment mode is proposed base on Outcomes-Based Education philosophy. It means that learning tasks should be translated into test modules and teachers set test options on the basis of these modules. Besides, students can select any item from the...

The Role Orientation of Information Technology Teachers Against the Background of Maker Education

Feiya Chen, Zhi Zhang
The rise of the movement of maker has promoted the development of the society, and has also affected the education sector, and many scholars and educators have advocated the application of the concept of maker to the actual teaching to improve the teaching situation. In this process, the role of teachers...

A Study on Translator’s Subjectivity from the Perspective of Intertextuality

Shuxin Dong, Xiaocui Xiong
The theory of intertextuality emphasizes that the formation of a text can not be a closed or self-sufficient system. All the texts are related to one another, producing textual interaction, where texts always point to the past, reflect the present, and find the traces in the relevant text. Therefore,...

A Study of the Senior Mentor Peer Counseling and Mutual Assisting System Combined with SFBT model

Yingqun Wang, Haitao Zhao, Yueqi Bao
Based on the worrying background, more and more new explorations and studies of Peer Counseling have been developed for youngsters while there are still a large quantities of psychological problems on campus, according to the disadvantages of other kinds of Peer Counseling system, this paper analyses...

Research on the Current Situation of Pension Caregivers in Private Pension Institutions in China

Weifeng Li, Huanning Yan, Lixia Liang
China's pension pressure is increasing, and pension caregivers are closely related to the life quality of the elderly. Through the form of field observation and interview, problems have been found in the aspects of supply and demand, the sex ratio, the threshold of admittance, the rate of holding, liquidity,...

Research on the symbiosis between public art and economy

Qian Song, Yoo Sang Wook
Public art is one of the high frequency words in the art world in recent years. Traditionally, public art is often understood as a statue in the square, a permanent art on street or relief sculpture in a government building. And the public art that we're talking about today is beginning to be democratized,...

Research on Supply Chain Inventory Management Strategy under Uncertain Demand

Xia Yu
The era of new knowledge economy came into being. Under the condition of uncertainty of demand, the control of supply chain inventory has become a major trend in the development of inventory management. However, our country started late in this regard, and there are few studies. Most of them only stay...

Management Service of University Library Based on Modern Management Science Theory

Dongqing Cai
To make the library more adapt to the development of modern society, the management of university library in China was taken as the object. According to the current characteristics of library management and combined with the actual situation of the management of university library in China, the theory...

Research on the Teaching Reform Methods of College Students’ Mental Health Education from the Perspective of New Media

Yifan Wang
Colleges and universities are the bases that cultivate talents, which train students’ learning skills on the basis of emphasizing the promotion of students’ professional knowledge and launch the corresponding scientific mental health education combining with their real demands. So the corresponding talent...

Research on Educational Technology System Based on Multimedia and Computer Aided Design

Yongsheng Xie
With the rapid development of computer technology, multimedia computer-assisted teaching has attracted more and more attention from people, and it has also begun to be applied to the teaching of educational technology system. Educational technology based on computer-based aids not only enables students...

Thinking on the Countermeasures of Ecological Tourism Management in Nature Reserve

Jinyin Xiong
Ecotourism contributes to the coordinated development of economy and environment. Nature reserve is an important site to the develop ecological tourism, because the original, natural and protective features of its resources. In China, some state-owned nature reserves have been developed for ecological...

Exploration and Practice of Laser Processing Practice Teaching

Yang Yang, Jinliang Li
In order to comply with the development of the new situation, the quality of engineering practice teaching will be improved. In-depth study for the construction of the laser processing practice teaching, respectively from the construction ideas, construction content and implementation process of three...

Research on the Training of College Students' Entrepreneurial Ability in Private Colleges and Universities Based on the School-enterprise Cooperation Mode

Shucui Shi, Chunlei Han, Qiang Han
In recent years, in order to change the current situation of college students' difficulties in entrepreneurship, China has introduced the talent training mode of school-enterprise cooperation. However, how private colleges and universities to train college students' entrepreneurial ability still a serious...

Research on the Optimization of Scientific and Technological Financial Service Platform in Big Data Environment

Ying Wang
At present, China's scientific and technological financial service platform has developed rapidly, but it is still far from meeting the needs of all aspects. This paper first discusses the current situation of the technology financial service platform, analyzes the impact of the big data technology financial...

Application of Goal-oriented Approach in College English Vocabulary Teaching

Ting Xiao, Qian Yang
Goal-oriented college English teaching mode consists of three parts: formulation, actualization and evaluation of the teaching goal. Vocabulary teaching is the main content in college English education, so it is significant for English education. Under the direction of goal-oriented approach, college...

Research on the Green Marketing Strategy of Enterprises in the Context of Circular Economy

Peng Ji
Circular economy is a new development model combining economic development with resource utilization and environmental protection. With the continuous expansion of circular economy market in China, many enterprises have begun to develop the circular economy and achieved a win-win situation in terms of...

The Development and Inheritance of National Music in College Music Education in the Multiculturalism Background

Jiayin Li
China is composed of fifty-six different nationalities. The development and inheritance of minority traditional music cultures play an important role in the composition of the music of the Chinese nation. For thousands of years, various ethnic cultures have been created. The development of diverse ethnic...

How Do Different Self-Presentation Strategies Affect Bridging and Bonding Social Capital on SSNs? An Empirical Study of the WeChat Users in China

Yang Pan, Zhichao Cheng, Yuan Ni, Yiwen Xu
The goal of this study is to examine the relationship between online self-presentation strategies and social capital (bonding and bridging) on social networking sites (SNSs). An online survey was conducted using a WeChat user sample (aged 18-22 years; 202 males, 216 females). The results showed that,...

FDI Inflows, Foreign Trade and Conversion of Government Functions

Huiai Yuan, Lihong Zhao, Xiaona Zhong
This paper empirically analyze relation of FDI inflows, foreign trade and government final consumption, using Johansen cointegration test, VEC model and Granger causality model by using the Chinese data from 1980 to 2016 . The results shows that there is an equilibrium relationship that is negative effects...

Enlightenment of Pragmatic Negative Transfer to College English Language Teaching

Qian Yang, Ting Xiao
In order to avoid pragmatic failures which are caused by different cultural values, social norms, thought patterns and communication styles and so on, it is useful not only to teach students’ language aptitude, but also to give students more exposure to the target cultural environment. With analysis...

A Study of College English Teaching Mode in the Context of Micro-learning

Qiong Fang
The development of mobile devices and the Internet has caused a dramatic change of humans learning mode. Along with the popularity and perfection of mobile handheld devices, a new learning mode, micro-learning has sprouted up among college students, which has become a challenge of college English teaching....

Ensemble Learning on Scoring Student Essay

Haokun Liu, Yan Ye, Min Wu
Automated essay scoring is becoming more and more concerned by the researchers. In this work, we develop a new way to extract Textual features, which is proved to be valid. First, we calculate the Distributed Representation from the WiKi corpus by the word2vec. Then we calculate the number of words,...

Time-varying Inflation Dynamics and Monetary Policy Credibility: A Bivariate Approach with Stochastic Uncertainty

Ning Zeng
This paper addresses the properties of inflation dynamics, and proposes a univariate ARFIMA-EGARCH-in-mean model to accommodate inflation rates, expectations, volatilities and persistence. As the changes within inflation dynamics may be caused by the lack of monetary policy credibility, a generalized...