Research on China's Cultural Trade Issues and Strategic Countermeasures
- 10.2991/meici-18.2018.218How to use a DOI?
- Cultural trade; Influence factors; Strategic countermeasures
Our country has five thousand years history of splendid culture and thus has rich cultural heritage. Though the current state now pay more attention to developing the cultural industries and trade, our country still faces many problems. So we need to study the factors which influence the development of cultural trade, providing more policy recommendations in order to deepen the cultural trade between different countries and regions, as well as improve our country's soft power. In this paper, we analyze the factors affecting the development of China's cultural trade,and combine the gravity model with cultural trade. Based on the cultural situation and trade data of China and 60 other countries that have their own representation, we're going to discover and test the key factors and make suggestions for the development of different bilateral trade.
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Qiying Xu PY - 2018/12 DA - 2018/12 TI - Research on China's Cultural Trade Issues and Strategic Countermeasures BT - Proceedings of the 2018 8th International Conference on Management, Education and Information (MEICI 2018) PB - Atlantis Press SP - 1087 EP - 1091 SN - 1951-6851 UR - https://doi.org/10.2991/meici-18.2018.218 DO - 10.2991/meici-18.2018.218 ID - Xu2018/12 ER -