Research on Current State, Problems and Countermeasures of Rural E-Commerce Development
Ya Yue, Guoxian Wang, Mei Zhao, Xiani Yang, Lihong Song
Available Online 6 February 2021.
- https://doi.org/10.2991/assehr.k.210206.032How to use a DOI?
- Rural, E-commerce, poverty alleviation of E-commerce, rural revitalization strategy
- As an emerging business model, rural e-commerce has been widely practiced in rural areas. It can drive rural production and consumption and promote rapid growth of the local economy. In the context of frequent rural e-commerce policies, strong rural e-commerce demand, increasingly mature rural e-commerce, and intensified competition in the rural e-commerce market, this paper summarized the inevitable problems existing in rural e-commerce after researches, such as undeveloped rural e-commerce infrastructure, concerns about rural e-commerce quality, low level of rural e-commerce talents, insufficient collaborative participation in rural e-commerce, limited integration of rural e-commerce resources, insufficient support of rural e-commerce, and lack of supervision of rural e-commerce market. As for these problems, the following countermeasures and suggestions were proposed: Improve rural e-commerce infrastructure, establish an agricultural product quality traceability system, strengthen introduction of talents and training of professional talents, establish a rural e-commerce coordination development mechanism, build a rural e-commerce resource integration system, implement rural e-commerce supporting policies and regulations, and establish a rural e-commerce market supervision mechanism, thus providing a certain reference for the development of China’s rural e-commerce.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Ya Yue AU - Guoxian Wang AU - Mei Zhao AU - Xiani Yang AU - Lihong Song PY - 2021 DA - 2021/02/06 TI - Research on Current State, Problems and Countermeasures of Rural E-Commerce Development BT - Proceedings of the 2020 International Conference on Modern Education Management, Innovation and Entrepreneurship and Social Science (MEMIESS 2020) PB - Atlantis Press SP - 156 EP - 161 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.210206.032 DO - https://doi.org/10.2991/assehr.k.210206.032 ID - Yue2021 ER -