Proceedings of the 2020 International Conference on Modern Education Management, Innovation and Entrepreneurship and Social Science (MEMIESS 2020)

Research on Current State, Problems and Countermeasures of Rural E-Commerce Development

Authors
Ya Yue, Guoxian Wang, Mei Zhao, Xiani Yang, Lihong Song
Corresponding Author
Lihong Song
Available Online 6 February 2021.
DOI
https://doi.org/10.2991/assehr.k.210206.032How to use a DOI?
Keywords
Rural, E-commerce, poverty alleviation of E-commerce, rural revitalization strategy
Abstract
As an emerging business model, rural e-commerce has been widely practiced in rural areas. It can drive rural production and consumption and promote rapid growth of the local economy. In the context of frequent rural e-commerce policies, strong rural e-commerce demand, increasingly mature rural e-commerce, and intensified competition in the rural e-commerce market, this paper summarized the inevitable problems existing in rural e-commerce after researches, such as undeveloped rural e-commerce infrastructure, concerns about rural e-commerce quality, low level of rural e-commerce talents, insufficient collaborative participation in rural e-commerce, limited integration of rural e-commerce resources, insufficient support of rural e-commerce, and lack of supervision of rural e-commerce market. As for these problems, the following countermeasures and suggestions were proposed: Improve rural e-commerce infrastructure, establish an agricultural product quality traceability system, strengthen introduction of talents and training of professional talents, establish a rural e-commerce coordination development mechanism, build a rural e-commerce resource integration system, implement rural e-commerce supporting policies and regulations, and establish a rural e-commerce market supervision mechanism, thus providing a certain reference for the development of China’s rural e-commerce.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Ya Yue
AU  - Guoxian Wang
AU  - Mei Zhao
AU  - Xiani Yang
AU  - Lihong Song
PY  - 2021
DA  - 2021/02/06
TI  - Research on Current State, Problems and Countermeasures of Rural E-Commerce Development
BT  - Proceedings of the 2020 International Conference on Modern Education Management, Innovation and Entrepreneurship and Social Science (MEMIESS 2020)
PB  - Atlantis Press
SP  - 156
EP  - 161
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210206.032
DO  - https://doi.org/10.2991/assehr.k.210206.032
ID  - Yue2021
ER  -