The Impact of Instagram in the Works of Emerging South African Artists

DOI

10.2991/assehr.k.210728.017How to use a DOI?

Keywords

Instagram, Emerging artists, South Africa

Abstract

The study investigates the impact of Instagram on the works of emerging South African artists. The purpose of the study is to assist emerging South Africa in successfully using Instagram for promoting their works and mitigate the challenges they encounter. The study looks at Instagram as the proposed solution in mitigating the challenges encountered by emerging South African artists. For this study, key informant interviews were conducted where experts shared their knowledge on how to successfully utilize Instagram. These experts include two South African artists that have a huge following on their Instagram page. The study suggests that lack of interaction with the audience and lack of activity leads to failure in successfully using the platform. The study also suggests that consistent engagement and activity within the platform leads to great results. Furthermore, using hashtags, promotions, and producing more work helps in growing the platform. Both artists have illustrated that Instagram is a great platform to use for promoting works of art.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Siyanda Xaba
AU  - Xing Fang
AU  - Dhaneshwar Shah
PY  - 2021
DA  - 2021/07/29
TI  - The Impact of Instagram in the Works of Emerging South African Artists
BT  - Proceedings of the 2021 2nd International Conference on Modern Education Management, Innovation and Entrepreneurship and Social Science (MEMIESS 2021)
PB  - Atlantis Press
SP  - 85
EP  - 90
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210728.017
DO  - 10.2991/assehr.k.210728.017
ID  - Xaba2021
ER  -