The Integrative Construction of Interactive Meaning of Dynamic Discourses

A Case Study of Propaganda Film for the 70th Anniversary of the Founding of the People’s Republic of China

DOI

10.2991/assehr.k.210915.043How to use a DOI?

Keywords

Multi-modal, Dynamic discourse, Interactive meaning, Clause complex theory

Abstract

With the continuous development of science and technology, people’s communication mode has changed from a single language mode to a multi-modal mode image which combines sound, image, color and other symbols to construct meaning and achieve the purpose of communication. Such multi-modal resources have been widely used. According to the principle of video capture, dividing the video into several still images, this paper attempts to use the visual grammar to analyze the single image and then combine with the clause theory of semantic logical relation, trying to explore the integrative construction of interactive meaning.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Long Jiang
AU  - Xun Han
PY  - 2021
DA  - 2021/09/16
TI  - The Integrative Construction of Interactive Meaning of Dynamic Discourses
BT  - Proceedings of the 2021 International Conference on Modern Management and Education Research (MMER 2021)
PB  - Atlantis Press
SP  - 195
EP  - 198
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210915.043
DO  - 10.2991/assehr.k.210915.043
ID  - Jiang2021
ER  -