The Analysis on the Factors That Attract Investors to Form a Successful Case

DOI

10.2991/assehr.k.201023.023How to use a DOI?

Keywords

Investment, Marketing, Location, Commercial Strategy

Abstract

Thanks to the development of business nowadays, investment becomes quite significant. Indeed, there exists a number of entrepreneurs looking for a chance to make their innovative business idea realized accompany with much competition. Hence, entrepreneurs have to pick up the most valuable investment that help them gain much profit. This article mainly analyzed the factors of attracting investment successfully, and the elements of making a business prosperous and successful. The Chinese company, HEYTEA, was mainly studied. Several factors could be appear including the marketing choosing, commercial strategy, and location. Based on the elements mentioned above, several suggestions were put forward.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jianyao Gao
PY  - 2020
DA  - 2020/11/06
TI  - The Analysis on the Factors That Attract Investors to Form a Successful Case
BT  - Proceedings of the 2020 5th International Conference on Modern Management and Education Technology (MMET 2020)
PB  - Atlantis Press
SP  - 126
EP  - 128
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201023.023
DO  - 10.2991/assehr.k.201023.023
ID  - Gao2020
ER  -