Discussions on Three Methods of Formulating the Business Strategy

DOI

10.2991/assehr.k.201023.073How to use a DOI?

Keywords

Mission, Strategic management, Market research, Enterprise internal and external environment analysis

Abstract

Nowadays the product supply of similar enterprises is greater than the demand, and the whole society has entered the stage of marketing concept. Enterprises must be customer-oriented and understand the needs of customers for survival, this is also an important issue to be considered in strategic management. This paper mainly expounds the importance of making strategies and the three effective methods of making business strategies. The three methods of making strategy are summarized by the author after a long period of theoretical research on management and on-site observation. For each strategy method, we give examples to illustrate, there are some well-known enterprises’ cases. This article not only provides entrepreneurs with theoretical knowledge of building business strategy, but also puts forward some practical operation methods, which can serve to enhance the sales and profits of enterprises.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hailan Wang
AU  - Haitao Zhang
PY  - 2020
DA  - 2020/11/06
TI  - Discussions on Three Methods of Formulating the Business Strategy
BT  - Proceedings of the 2020 5th International Conference on Modern Management and Education Technology (MMET 2020)
PB  - Atlantis Press
SP  - 360
EP  - 363
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201023.073
DO  - 10.2991/assehr.k.201023.073
ID  - Wang2020
ER  -