Fashion Design and Market Analysis of Chinese Traditional Clothing in the Information Era

DOI

10.2991/msetasse-15.2015.232How to use a DOI?

Keywords

Fashion Design;market analysis; Chinese Traditional Clothing; Information Era

Abstract

The elements of traditional clothing must take fashion as its carrier to transfer the value because fashion is the main factor that makes Chinese traditional culture enjoyed by other ethnic groups. Chinese Traditional Clothing Arts has its profound cultural background and broad space for re-creation which is inexhaustible inspiration sources for designers. However, due to a late start, there is still a large gap between the design and theoretical research of Chinese-style clothing and other designs with strong American and Japanese colors in the market. This paper takes the Chinese traditional elements used by fashion designers at home and abroad as the breakthrough point. Through in-depth study of Chinese Traditional Clothing Arts and its cultural connotation, it explores the integration between traditional Chinese elements and fashion design and also puts forward some distinctive ideas about Chinese clothing fashion design.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Jun Yin
PY  - 2015/11
DA  - 2015/11
TI  - Fashion Design and Market Analysis of Chinese Traditional Clothing in the Information Era
BT  - Proceedings of the 2015 3rd International Conference on Management Science, Education Technology, Arts, Social Science and Economics
PB  - Atlantis Press
SP  - 1097
EP  - 1101
SN  - 2352-5398
UR  - https://doi.org/10.2991/msetasse-15.2015.232
DO  - 10.2991/msetasse-15.2015.232
ID  - Yin2015/11
ER  -