Proceedings of the 2014 International Conference on Management Science and Management Innovation

Research on the Influence of Forced Submissiveness on the Behavior and Attitude

Authors
Guang Xu, Yu-Chao Wang, Xue Zhang
Corresponding Author
Guang Xu
Available Online June 2014.
DOI
https://doi.org/10.2991/msmi-14.2014.32How to use a DOI?
Keywords
Forced submissiveness, Attitude change, Success expectation, Conformity.
Abstract
The study of attitude and behavior has always been a very important issue on social psychology. Based on Theory of cognitive dissonance, Theory of Reasoned Action and The theory of planned behavior, study the relationship between the submissiveness, behavior attitude and Conformity under the influence of the power. Further analyzes the function of the success expectations moderated the process of attitude change. The results of this research show that the forced submissiveness can promote members to generate cognitive dissonance, under the influence of high success expectations, the attitude change may caused by cognitive dissonance, then bring about the submissiveness. Under the low success expectations situation, cognitive dissonance may result in the individual distorted reality or selectively explaining inconsistent information to reduce cognitive dissonance, so that cannot bring about submissiveness.
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This is an open access article distributed under the CC BY-NC license.

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Proceedings
2014 International Conference on Management Science and Management Innovation (MSMI 2014)
Part of series
Advances in Economics, Business and Management Research
Publication Date
June 2014
ISBN
978-94-6252-015-8
ISSN
2352-5428
DOI
https://doi.org/10.2991/msmi-14.2014.32How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Guang Xu
AU  - Yu-Chao Wang
AU  - Xue Zhang
PY  - 2014/06
DA  - 2014/06
TI  - Research on the Influence of Forced Submissiveness on the Behavior and Attitude
BT  - 2014 International Conference on Management Science and Management Innovation (MSMI 2014)
PB  - Atlantis Press
SP  - 176
EP  - 181
SN  - 2352-5428
UR  - https://doi.org/10.2991/msmi-14.2014.32
DO  - https://doi.org/10.2991/msmi-14.2014.32
ID  - Xu2014/06
ER  -