A Research Study on Beijing Fitness Club’s Consumer’s Satisfaction and Need of the Health Service
Xiao-Peng Chi, Yue Yu, Qi Chen
Available Online June 2014.
- https://doi.org/10.2991/msmi-14.2014.120How to use a DOI?
- Fitness club, Customers, Health service, Satisfaction degree, Need.
- We studied on the service of 10 health clubs and requirement from 439 customers through questionnaire survey and interview, the results told us: 1) For the current health service, 75.7% of customers think they are of an average level. The longer customers being in a gem house, the less satisfied they feel with the group exercise. 2) Most customers prefer to have personal coach, in-time suggestion and feedback to the opinions of customers, to make customers feel being paid close attention. Things of these three aspects are wanted and desired most among customers. 3) The longer customers stay in a health club, the more they require in their course arrangement. 4) 85.9% among customers are still willing to join in the health club if the expense and service quality are both promoted.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Xiao-Peng Chi AU - Yue Yu AU - Qi Chen PY - 2014/06 DA - 2014/06 TI - A Research Study on Beijing Fitness Club’s Consumer’s Satisfaction and Need of the Health Service BT - 2014 International Conference on Management Science and Management Innovation (MSMI 2014) PB - Atlantis Press SN - 2352-5428 UR - https://doi.org/10.2991/msmi-14.2014.120 DO - https://doi.org/10.2991/msmi-14.2014.120 ID - Chi2014/06 ER -