Proceedings of the 2014 International Conference on Management Science and Management Innovation

A Research Study on Beijing Fitness Club’s Consumer’s Satisfaction and Need of the Health Service

Authors
Xiao-Peng Chi, Yue Yu, Qi Chen
Corresponding Author
Xiao-Peng Chi
Available Online June 2014.
DOI
https://doi.org/10.2991/msmi-14.2014.120How to use a DOI?
Keywords
Fitness club, Customers, Health service, Satisfaction degree, Need.
Abstract
We studied on the service of 10 health clubs and requirement from 439 customers through questionnaire survey and interview, the results told us: 1) For the current health service, 75.7% of customers think they are of an average level. The longer customers being in a gem house, the less satisfied they feel with the group exercise. 2) Most customers prefer to have personal coach, in-time suggestion and feedback to the opinions of customers, to make customers feel being paid close attention. Things of these three aspects are wanted and desired most among customers. 3) The longer customers stay in a health club, the more they require in their course arrangement. 4) 85.9% among customers are still willing to join in the health club if the expense and service quality are both promoted.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
Part of series
Advances in Economics, Business and Management Research
Publication Date
June 2014
ISBN
978-94-6252-015-8
ISSN
2352-5428
DOI
https://doi.org/10.2991/msmi-14.2014.120How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Xiao-Peng Chi
AU  - Yue Yu
AU  - Qi Chen
PY  - 2014/06
DA  - 2014/06
TI  - A Research Study on Beijing Fitness Club’s Consumer’s Satisfaction and Need of the Health Service
PB  - Atlantis Press
SP  - 677
EP  - 681
SN  - 2352-5428
UR  - https://doi.org/10.2991/msmi-14.2014.120
DO  - https://doi.org/10.2991/msmi-14.2014.120
ID  - Chi2014/06
ER  -