Major Sports Event Organization Image Recognition
Available Online June 2014.
- https://doi.org/10.2991/msmi-14.2014.119How to use a DOI?
- Sports events, Management of events, Organization image.
- In this paper, we discuss the relationship between the organization image and its reputation, the matters of our country sports organization image management system establishment and managerial strategy, with the bid and organization and management experience of NBA games, the Beijing Olympic Games, Guangzhou Asian games sports event and several foreign Olympic Games .And with the literature material method, system design method, case analysis, logic analysis and other research methods, it solves many problems ,such as how to build a sports organization image management system How to create friendly public relations, create a good competition environment, and make the sport participation to get win-win How to make the sports organization get good organization recognition It provides certain reference and basis to rich the sports theory research and to sustain the operation of sports events in our country.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Bin Yang PY - 2014/06 DA - 2014/06 TI - Major Sports Event Organization Image Recognition BT - 2014 International Conference on Management Science and Management Innovation (MSMI 2014) PB - Atlantis Press SP - 671 EP - 676 SN - 2352-5428 UR - https://doi.org/10.2991/msmi-14.2014.119 DO - https://doi.org/10.2991/msmi-14.2014.119 ID - Yang2014/06 ER -