Research on Pricing and Fresh-keeping Strategy in the Fresh Agricultural Product Supply Chain with Dual Channels
- 10.2991/msmi-18.2018.30How to use a DOI?
- Fresh agricultural product, Online to offline, Fresh-keeping effort.
The pricing and fresh-keeping strategy is studied in the fresh agricultural product supply chain(FAPSC) composed of one supplier and one retailer, in which the retailer sells the fresh agricultural products through both online and offline channels. Mathematical models are developed to determine the optimal fresh-keeping effort, retail and wholesale prices. The impacts of different channel cost structures on FAPSC are discussed. The results show that no matter the supplier or the retailer bears the fresh-keeping cost, the optimal sales quantity, fresh-keeping effort and total profit in the decentralized FAPSC are all less than that in the centralized FAPSC. Also, the optimal sales quantity, fresh-keeping effort and total profit in the decentralized FAPSC with the supplier bearing the fresh-keeping cost are the least compared to the centralized FAPSC and decentralized FAPSC with the retailer bearing the fresh-keeping cost.
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Cai-Hong XU AU - Guo-Hua SUN PY - 2018/04 DA - 2018/04 TI - Research on Pricing and Fresh-keeping Strategy in the Fresh Agricultural Product Supply Chain with Dual Channels BT - Proceedings of the 2018 5th International Conference on Management Science and Management Innovation (MSMI 2018) PB - Atlantis Press SP - 166 EP - 171 SN - 2352-5428 UR - https://doi.org/10.2991/msmi-18.2018.30 DO - 10.2991/msmi-18.2018.30 ID - XU2018/04 ER -