Exploration and Practice of Ideological and Political Construction in Digital Media Technology Practice Courses Based on AIGC

Taking “Film and Television Post-production” as an Example

DOI

10.2991/978-2-38476-523-2_10How to use a DOI?

Keywords

Digital media technology; ideological and political education in curriculum; AIGC

Abstract

As an emerging interdisciplinary subject, the Digital Media Technology major has achieved a deep integration of technical rationality and artistic sensibility, relying on its unique interdisciplinary paradigm. In the era of digitalization sweeping across the globe, it has become a highly anticipated and popular frontier major in the field of higher education. Its practical courses take ideological and political education as the core issue of teaching innovation, actively exploring integration paths. However, with changes in media ecology and educational contexts, the integration of ideological and political education faces challenges. This paper focuses on the ideological and political construction of practical courses in Digital Media Technology based on AIGC, taking “post-production of film and television” as an example for exploration and practice. Firstly, it analyzes the current situation of ideological and political integration into practical courses in Digital Media Technology, exploring entry points for the integration of ideological and political education into the curriculum, including cultivating professional ethics through social hotspots, forging a spirit of cooperation through academic competitions, and forging a spirit of craftsmanship through grading mechanisms. Subsequently, it elaborates on the advantages of AIGC in the integration of ideological and political education into the curriculum. Based on the characteristics of cross-disciplinary, iterative, and scenario-based digital media technology practical courses, a “human-machine collaborative three-stage” education strategy is constructed. Relying on the BOPPPS teaching model, the curriculum is reconstructed into three stages: “design - participation – evaluation”. AIGC plays different roles in each stage, achieving synchronous strengthening of technology application and value shaping, and precise and targeted ideological and political education.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Shiming Ma
AU  - Liting Chen
AU  - Jialu Wei
AU  - Minzhou Jiang
PY  - 2025
DA  - 2025/12/29
TI  - Exploration and Practice of Ideological and Political Construction in Digital Media Technology Practice Courses Based on AIGC
BT  - Proceedings of the 5th International Conference on New Media Development and Modernised Education (NMDME 2025)
PB  - Atlantis Press
SP  - 91
EP  - 101
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-523-2_10
DO  - 10.2991/978-2-38476-523-2_10
ID  - Ma2025
ER  -