Social Media as a Catalyst for Digital Transformation in Community Facilitation in the Post-Pandemic Era

DOI

10.2991/978-2-38476-505-8_4How to use a DOI?

Keywords

Connected learning; Social media; Network society; Community empowerment; Digital transformation

Abstract

This study examines the role of social media as a catalyst for digital transformation in community empowerment in post-pandemic Indonesia. The COVID-19 pandemic accelerated digital adoption across various sectors, including community empowerment practices, transforming social media from an entertainment platform into a strategic instrument for social change. The study employs an interpretive paradigm with a descriptive qualitative approach to understand the subjective meanings constructed by field practitioners. Data collection involved secondary data analysis and participatory field observations on social media platforms, particularly the YouTube channel TV Desa. The study applied thematic analysis and descriptive content analysis within the framework of network society theory and the connected learning framework. Findings revealed significant changes in communication patterns, shifting from conventional face-to-face interactions to broader and more participatory digital interactions. Field facilitators successfully transformed into content creators, bridging local needs with digital media through a collaborative approach that strengthened social cohesion and the legitimacy of messages within the village community. The four dimensions of connected learning (relationships, relevance, verbal communication, and mutual respect) were effectively implemented in community media practices such as TV Desa. The study demonstrates how community media channels position the village within a network society, transforming it from an information consumer into an information producer while building a new collective identity and experiencing a more decentralised distribution of information power.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Dwi Kristanti
AU  - Abdul Aziz Zulhakim
AU  - Is Susanti
AU  - Nursanty Nursanty
AU  - Jatmiko Yogopriyatno
PY  - 2025
DA  - 2025/12/12
TI  - Social Media as a Catalyst for Digital Transformation in Community Facilitation in the Post-Pandemic Era
BT  - Proceedings of the 7th Open Society Conference 2025 (OSC 2025)
PB  - Atlantis Press
SP  - 26
EP  - 40
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-505-8_4
DO  - 10.2991/978-2-38476-505-8_4
ID  - Kristanti2025
ER  -