Proceedings of the 2023 2nd International Conference on Public Service, Economic Management and Sustainable Development (PESD 2023)

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From Financial Crisis to Supply Chain Advantage: An Analysis of Luckin Coffee’s Strategic Transformation

Authors
Yu Muyang1, *
1College of Transportation, Shanghai Maritime University, Shanghai, China
*Corresponding author. Email: 1551721071@qq.com
Corresponding Author
Yu Muyang
Available Online 10 January 2024.
DOI
10.2991/978-94-6463-344-3_43How to use a DOI?
Keywords
Coffee supply chain; Supply chain management; Financial crisis; Strategic transformation; User satisfaction
Abstract

This paper delves into how Luckin Coffee, in the face of a financial crisis, achieved a strategic brand transformation by optimizing its supply chain management strategies. The study reveals that supply chain management played a pivotal role in ensuring the quality of raw materials, production efficiency, logistics distribution, and relationships with suppliers, among other aspects. Through close collaboration with suppliers, investments in state-of-the-art roasting factories, and the optimization of logistics distribution systems, Luckin Coffee successfully regained the trust of the market and consumers. Furthermore, Luckin Coffee enhanced user satisfaction and brand loyalty through product innovation and the application of digital technologies. The insights from this research offer valuable references and lessons for other enterprises facing similar challenges.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 2nd International Conference on Public Service, Economic Management and Sustainable Development (PESD 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
10 January 2024
ISBN
10.2991/978-94-6463-344-3_43
ISSN
2352-5428
DOI
10.2991/978-94-6463-344-3_43How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yu Muyang
PY  - 2024
DA  - 2024/01/10
TI  - From Financial Crisis to Supply Chain Advantage: An Analysis of Luckin Coffee’s Strategic Transformation
BT  - Proceedings of the 2023 2nd International Conference on Public Service, Economic Management and Sustainable Development (PESD 2023)
PB  - Atlantis Press
SP  - 371
EP  - 379
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-344-3_43
DO  - 10.2991/978-94-6463-344-3_43
ID  - Muyang2024
ER  -