Proceedings of the 5th Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-5 2020)

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Business Ethics in Disruption Era: Factors Affecting Gojek E-Loyalty

Authors
Susi Evanita, Okki Trinanda, Vidyarini Dwita
Corresponding Author
Susi Evanita
Available Online 27 November 2020.
DOI
10.2991/aebmr.k.201126.068How to use a DOI?
Keywords
E-Loyalty, E-Trust, E-Satisfaction, Business Ethics, Gojek
Abstract

This study aims to analyze the effect of (1) Business Ethics towards Gojek Consumers E-Trust, (2) Business Ethics towards Gojek Consumers E-Satisfaction (3) E-Trust towards Gojek Consumers E-Loyalty, and (4) E-Satisfaction towards Gojek Consumers E-Loyalty. This research was conducted in Bukittinggi and Padang, West Sumatra. The number of samples are determined proportionally, and distributed accidentally to 450 respondents. Multiple Linear Regression was used for hypothesis testing at 5%. The results of this study are: (1) Business Ethics has a significant effect towards Gojek Consumers E-Trust, (2) Business Ethics has a significant effect towards Gojek Consumers E-Satisfaction (3) E-Trust has a significant effect towards Gojek Consumers E-Loyalty, and (4) E-Satisfaction has a significant effect towards Gojek Consumers E-Loyalty

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 5th Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-5 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
27 November 2020
ISBN
10.2991/aebmr.k.201126.068
ISSN
2352-5428
DOI
10.2991/aebmr.k.201126.068How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Susi Evanita
AU  - Okki Trinanda
AU  - Vidyarini Dwita
PY  - 2020
DA  - 2020/11/27
TI  - Business Ethics in Disruption Era: Factors Affecting Gojek E-Loyalty
BT  - Proceedings of the 5th Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-5 2020)
PB  - Atlantis Press
SP  - 610
EP  - 617
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.201126.068
DO  - 10.2991/aebmr.k.201126.068
ID  - Evanita2020
ER  -