Effect of EWOM on Revisit Intention: Attitude and Destination Image as Mediation Variables (Study in Pasaman Regency Tourism Destinations)
- DOI
- 10.2991/aebmr.k.201126.067How to use a DOI?
- Keywords
- EWOM, Revisit Intention, tourist attitude, place image
- Abstract
This study is to determine the effect of EWOM on the intention to re-visit: attitudes and image of the destination as a mediating variable in the tourist destination of Pasaman district. This type of research is explanatory. The study population is tourists visiting the Pasaman Regency tourist destination at least twice in the past year. The research sample was 360 respondents. The research instrument was a questionnaire distributed to respondents. Data analysis using SEM PLS. The results of this study are that EWOM has a positive and significant effect on return intention. Likewise EWOM has a positive and significant effect mediated by attitudes and image of places in Pasaman regency tourism destinations. The suggestion given in this study is that Pasaman Regency Government always increases the frequency of EWOM on social media, improves the image of Pasaman Regency tourist attractions,
- Copyright
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - M. Syukri Harahap AU - Vidyarini Dwita PY - 2020 DA - 2020/11/27 TI - Effect of EWOM on Revisit Intention: Attitude and Destination Image as Mediation Variables (Study in Pasaman Regency Tourism Destinations) BT - Proceedings of the 5th Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-5 2020) PB - Atlantis Press SP - 599 EP - 609 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.201126.067 DO - 10.2991/aebmr.k.201126.067 ID - Harahap2020 ER -