Proceedings of the 5th Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-5 2020)

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Effect of EWOM on Revisit Intention: Attitude and Destination Image as Mediation Variables (Study in Pasaman Regency Tourism Destinations)

Authors
M. Syukri Harahap, Vidyarini Dwita
Corresponding Author
M. Syukri Harahap
Available Online 27 November 2020.
DOI
10.2991/aebmr.k.201126.067How to use a DOI?
Keywords
EWOM, Revisit Intention, tourist attitude, place image
Abstract

This study is to determine the effect of EWOM on the intention to re-visit: attitudes and image of the destination as a mediating variable in the tourist destination of Pasaman district. This type of research is explanatory. The study population is tourists visiting the Pasaman Regency tourist destination at least twice in the past year. The research sample was 360 respondents. The research instrument was a questionnaire distributed to respondents. Data analysis using SEM PLS. The results of this study are that EWOM has a positive and significant effect on return intention. Likewise EWOM has a positive and significant effect mediated by attitudes and image of places in Pasaman regency tourism destinations. The suggestion given in this study is that Pasaman Regency Government always increases the frequency of EWOM on social media, improves the image of Pasaman Regency tourist attractions,

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 5th Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-5 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
27 November 2020
ISBN
10.2991/aebmr.k.201126.067
ISSN
2352-5428
DOI
10.2991/aebmr.k.201126.067How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - M. Syukri Harahap
AU  - Vidyarini Dwita
PY  - 2020
DA  - 2020/11/27
TI  - Effect of EWOM on Revisit Intention: Attitude and Destination Image as Mediation Variables (Study in Pasaman Regency Tourism Destinations)
BT  - Proceedings of the 5th Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-5 2020)
PB  - Atlantis Press
SP  - 599
EP  - 609
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.201126.067
DO  - 10.2991/aebmr.k.201126.067
ID  - Harahap2020
ER  -