Proceedings of the Eighth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-8 2021)

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Panic Buying During the Pandemic of Covid-19, a Case Study of a Shopping Center in the City of Padang

Authors
Dessy Trismiyanti1, *, Jasmalinda2, Thesa Alif Ravelby3, Riza Yonita4, Trimardi Jaya Putra5
1STIE Perdagangan Padang
2STIE Perdagangan Padang
3STIE Perdagangan Padang
4UPI YPTK Padang
5STIE Perdagangan Padang
*Corresponding author. Email: dessytrismitanti123@gmail.com
Corresponding Author
Dessy Trismiyanti
Available Online 21 July 2022.
DOI
10.2991/aebmr.k.220702.038How to use a DOI?
Keywords
panic buying; costumer behaviour; buying decision
Abstract

Panic buying is one the impacts of the Covid-19 that has not been overcome. The purpose of this research is to analyze the influence of panic buying and customer behavior have on purchase decisions during the Covid-19 pandemic, at shopping center in Padang City, both simultaneously and partially. The number of samples from this study was 150 respondents. The data collection technique used is distributing questionnaires. Data analyze by descriptive and quantitative. The quantitative analysis used was multiple linear regression analysis using SPSS version 26 software. The results showed panic buying and customer behavior on buying decisions had a positive and significant effect simultaneously and partially. This study aims to determine how much influence panic buying, and customer behavior have on purchase decisions during the Covid-19 pandemic, a case study of a shopping center in Padang City, both simultaneously and partially. The number of samples taken was as many as 150 respondents with purposive sampling technique. The data collection technique used is distributing questionnaires. The data were analyzed by using descriptive analysis and multiple regression analysis. The results of multiple regression showed that the variables panic buying and customer behavior on buying decisions had a positive and significant effect simultaneously and partially.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the Eighth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-8 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
21 July 2022
ISBN
978-94-6239-594-7
ISSN
2352-5428
DOI
10.2991/aebmr.k.220702.038How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

risenwbib
TY  - CONF
AU  - Dessy Trismiyanti
AU  - Jasmalinda
AU  - Thesa Alif Ravelby
AU  - Riza Yonita
AU  - Trimardi Jaya Putra
PY  - 2022
DA  - 2022/07/21
TI  - Panic Buying During the Pandemic of Covid-19, a Case Study of a Shopping Center in the City of Padang
BT  - Proceedings of the Eighth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-8 2021)
PB  - Atlantis Press
SP  - 253
EP  - 258
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220702.038
DO  - 10.2991/aebmr.k.220702.038
ID  - Trismiyanti2022
ER  -